Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
5 outcome variables of OB
Expert Solution
Step 1: Definition of Organizational Behaviour
Please find the answer below.
ORGANIZATIONAL BEHAVIOUR (OB):
The study of organisational behaviour focuses on how people and groups interact inside a company and how these interactions impact how well the company performs in relation to its aims or goals. The field investigates how different variables affect behaviour inside an organisation.
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