4. While the natural assumption is that you should be on all the popular platforms, this can be counterproductive if not executed with a strategy. Instead, focus on a couple of platforms that are highly popular among your target audience. Differentiate which social media platform should I use to promote my business?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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4. While the natural assumption is that you should be on all the popular platforms, this can be counterproductive if not executed with a strategy. Instead, focus on a couple of platforms that are highly popular among your target audience. Differentiate which social media platform should I use to promote my business? 

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