3. A psychologist wants to determine which of three advertisements is most likely to encourage teens not to drink. To assess the impact of each ad, he asks a sample of teenagers to view each ad and to rate its effectiveness on a scale of 1 (not at all effective) to 7 (very effective). One ad used words only (no-cues condition), a second ad used a generic abstract picture (generic-cues condition), and a third showed a picture of a teen drinking and impacts (smoking-related cues condition). Participant Generic cues 3 4 4 Drinking related cues 5 No cues A B 3 1 6 C 5 D 5 E 4 3 6 F 3 7 2 1 T=23 SS = 9.43 6. T= 42 SS = 4 T= 16 SS = 7.43

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3. A psychologist wants to determine which of three advertisements is most likely to encourage
teens not to drink. To assess the impact of each ad, he asks a sample of teenagers to view each ad
and to rate its effectiveness on a scale of 1 (not at all effective) to 7 (very effective). One ad used
words only (no-cues condition), a second ad used a generic abstract picture (generic-cues
condition), and a third showed a picture of a teen drinking and impacts (smoking-related cues
condition).
Participant
A
No cues
Generic cues
3
Drinking related cues
1
5
В
3
4
C
D
1
4
5
3
5
7
E
4
3
6.
2
3
7
2
T= 23
SS = 9.43
T= 16
T= 42
SS = 7.43
SS = 4
N= 21
G= 81
EX? = 385
a. Using the 5 steps of hypothesis testing, determine if there are any significant differences in
perceived effectiveness among the three advertisements. Alpha = .05. Compute post-hoc tests, if
appropriate.
b. Compute n².
Transcribed Image Text:3. A psychologist wants to determine which of three advertisements is most likely to encourage teens not to drink. To assess the impact of each ad, he asks a sample of teenagers to view each ad and to rate its effectiveness on a scale of 1 (not at all effective) to 7 (very effective). One ad used words only (no-cues condition), a second ad used a generic abstract picture (generic-cues condition), and a third showed a picture of a teen drinking and impacts (smoking-related cues condition). Participant A No cues Generic cues 3 Drinking related cues 1 5 В 3 4 C D 1 4 5 3 5 7 E 4 3 6. 2 3 7 2 T= 23 SS = 9.43 T= 16 T= 42 SS = 7.43 SS = 4 N= 21 G= 81 EX? = 385 a. Using the 5 steps of hypothesis testing, determine if there are any significant differences in perceived effectiveness among the three advertisements. Alpha = .05. Compute post-hoc tests, if appropriate. b. Compute n².
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