A mail-order catalog firm would like to test the effect of the size of a magazine advertisement and the advertisement design on the number of catalog requests received (data in thousands). Three advertising designs and two different size advertisements were considered. The data obtained follow.   At the 0.05 level of significance, a. Is there an interaction between type of design and size of advertisement? b. Is there an effect due to type of design? c. Is there an effect due to size of advertisement?

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A mail-order catalog firm would like to test the effect of the size of a magazine advertisement and the advertisement design on the number of catalog requests received (data in thousands). Three advertising designs and two different size advertisements were considered. The data obtained follow.

 

At the 0.05 level of significance,

a. Is there an interaction between type of design and size of advertisement?

b. Is there an effect due to type of design?

c. Is there an effect due to size of advertisement?

 

 

1. A mailorder catalog fiem would ke to test the effect of the soe of a magatine
advertisement and the advertisement design on the number of catalog requests recelved
(data in thousands). Three advertising designs and two different sie advertisements
were considered. The data obtained follow.
Design Type
Smal
Large
10
12
13
12
22
26
14
30
16
28
20
27
10
14
18
15
18
14
20
19
At the 0.05 level of significance,
a is there an interaction between type of design and size of advertisement?
b. s there an effect due to type of design?
c. Is there an effect due to size of advertisement?
ursHero.com
Transcribed Image Text:1. A mailorder catalog fiem would ke to test the effect of the soe of a magatine advertisement and the advertisement design on the number of catalog requests recelved (data in thousands). Three advertising designs and two different sie advertisements were considered. The data obtained follow. Design Type Smal Large 10 12 13 12 22 26 14 30 16 28 20 27 10 14 18 15 18 14 20 19 At the 0.05 level of significance, a is there an interaction between type of design and size of advertisement? b. s there an effect due to type of design? c. Is there an effect due to size of advertisement? ursHero.com
Design Type
Small
Large
8.
10
9
8
A
12
13
7
12
22
26
14
30
B
16
28
20
27
10
18
14
15
18
14
20
19
Transcribed Image Text:Design Type Small Large 8. 10 9 8 A 12 13 7 12 22 26 14 30 B 16 28 20 27 10 18 14 15 18 14 20 19
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