3: SWALLOW MARKETING CORPORATION Mr. Rudy Castelo was hired by Swallow Marketing Corporation as counter salesperson for San Fernando branch six months ago. His official working hours begins at 9:00 a.m. and ends at 5:00 p.m. from Monday to Friday. It is almost always that serves customers til 6:00 p.m.. He does not complain and he feels happy that his unit is performing. An evaluation of the number of units sold by Rudy’s unit indicated a 50 percent increase for the past six months. That period coincides with the period that Rudy had been working for the company. There were four salespersons in the branch who were able to sell 80 units of the company’s products during the six months prior to Rudy’s hiring. When Rudy came in, he sold 40 units and the other four duplicated their previous six months’ output. The four salespersons have been working for the company for over two years and each receives a monthly salary of Php 20,000.00. As a new recruit, Rudy’s salary is pegged at Php11,000.00 per month. Rudy can only hope for an increase after salary reviews which are made by top management every two years. After his six months stint, Rudy has only become entitled to the only benefit, the 13th month pay. He has yet to earn his vacation and sick leave benefit. Rudy’s supervisor is happy that his unit was able to sell more with Rudy’s help. His concern now is how to keep Rudy fully motivated and to keep the competitors from hiring him. A. Point of view B. Objectives C. Problem D. Areas of consideration E. Alternative courses of action

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Case Study 3: SWALLOW MARKETING CORPORATION Mr. Rudy Castelo was hired by Swallow Marketing Corporation as counter salesperson for San Fernando branch six months ago. His official working hours begins at 9:00 a.m. and ends at 5:00 p.m. from Monday to Friday. It is almost always that serves customers til 6:00 p.m.. He does not complain and he feels happy that his unit is performing. An evaluation of the number of units sold by Rudy’s unit indicated a 50 percent increase for the past six months. That period coincides with the period that Rudy had been working for the company. There were four salespersons in the branch who were able to sell 80 units of the company’s products during the six months prior to Rudy’s hiring. When Rudy came in, he sold 40 units and the other four duplicated their previous six months’ output. The four salespersons have been working for the company for over two years and each receives a monthly salary of Php 20,000.00. As a new recruit, Rudy’s salary is pegged at Php11,000.00 per month. Rudy can only hope for an increase after salary reviews which are made by top management every two years. After his six months stint, Rudy has only become entitled to the only benefit, the 13th month pay. He has yet to earn his vacation and sick leave benefit. Rudy’s supervisor is happy that his unit was able to sell more with Rudy’s help. His concern now is how to keep Rudy fully motivated and to keep the competitors from hiring him. A. Point of view B. Objectives C. Problem D. Areas of consideration E. Alternative courses of action

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