2013 the president and chief executive officer of McDonalds, Don Thompson, said that McDonald’s was considering serving breakfast all day, instead of stopping at 10.30.A.M.on weekdays and 11.00 A.M. on weekends. Several owners of McDonald’s restaurants however, point out that offering breakfast 24 hours a day presents two logistical problems. (1)Burgers and other meals need to be cooked at a higher temperature than eggs, so it would be difficult for employees to set the grill at the right temperature for both foods, and (2) scrambled eggs require employees to continually stir, while hamburgers don’t require this attention. In addition some customers might buy the cheaper breakfast rather than the more expensive lunch or dinner meal. If you were the president and chief executive officer of McDonald’s, discuss how you would go about deciding whether to serve breakfast all day
In 2013 the president and chief executive officer of McDonalds, Don Thompson, said
that McDonald’s was considering serving breakfast all day, instead of stopping at
10.30.A.M.on weekdays and 11.00 A.M. on weekends. Several owners of McDonald’s
restaurants however, point out that offering breakfast 24 hours a day presents two
logistical problems. (1)Burgers and other meals need to be cooked at a higher
temperature than eggs, so it would be difficult for employees to set the grill at the right
temperature for both foods, and (2) scrambled eggs require employees to continually stir,
while hamburgers don’t require this attention. In addition some customers might buy the
cheaper breakfast rather than the more expensive lunch or dinner meal.
If you were the president and chief executive officer of McDonald’s, discuss how you would
go about deciding whether to serve breakfast all day.
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