2.1 Elaborate on the linear communication process with the aid of examples and a diagram.  2.2 As speaking is such a permanent activity, people tend to do it without much thought.  However, that casual approach may be a problem in business. The goal should be to take  advantage of the positive characteristics of verbal communication while minimizing the  dangers. Various situations call for different speaking styles Outline five (5) different speaking  style

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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All communication depends on understanding others and having others understand us. Much of our 
communication is intended to influence what people feel and think. People communicate to plan 
products and services, hire, train, and motivate workers. In every organisation, communication is the 
way people get their point across, get work done, and get recognized for their contributions. 
Effective communication demands efficient management organisation, understanding of the effects 
of technological change, comprehensive interpersonal skills and the mastery of communication 
techniques.
2.1 Elaborate on the linear communication process with the aid of examples and a diagram. 


2.2 As speaking is such a permanent activity, people tend to do it without much thought. 
However, that casual approach may be a problem in business. The goal should be to take 
advantage of the positive characteristics of verbal communication while minimizing the 
dangers. Various situations call for different speaking styles Outline five (5) different speaking 
style 

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