2. Philip Morris and R.J. Reynolds spend huge sums of money each year to advertise their tobacco products in an attempt to steal customers from each other. Suppose each year Philip Morris and R.J. Reynolds have to decide whether or not they want to spend money on advertising. If neither firm advertises, each will earn a profit of $2 million. If they both advertise, each will earn a profit of $1.5 million. If one firm advertise and the other does not, the firm that advertises will earn a profit of $2.8 million and the other firm earn $1 million. c. Use a payoff matrix to depict this problem. d. What is the dominant strategy for Philip Morris and R.J. Reynolds? e. What is the Nash Equilibrium without an enforceable contract?
2. Philip Morris and R.J. Reynolds spend huge sums of money each year to advertise their tobacco products in an attempt to steal customers from each other. Suppose each year Philip Morris and R.J. Reynolds have to decide whether or not they want to spend money on advertising. If neither firm advertises, each will earn a profit of $2 million. If they both advertise, each will earn a profit of $1.5 million. If one firm advertise and the other does not, the firm that advertises will earn a profit of $2.8 million and the other firm earn $1 million.
c. Use a payoff matrix to depict this problem.
d. What is the dominant strategy for Philip Morris and R.J. Reynolds?
e. What is the Nash Equilibrium without an enforceable contract?
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