1)What is retargeting? What are some strategies used to retarget website visitors? And how can this strategy be used to increase profits?

Database System Concepts
7th Edition
ISBN:9780078022159
Author:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Publisher:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Chapter1: Introduction
Section: Chapter Questions
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1)What is retargeting? What are some strategies used to retarget website visitors? And how can this strategy be used to increase profits?

2)Businesses can often choose between an experienced business manager with project manager experience or an experienced information systems specialist to lead enterprise systems development and implementation (like ERP or SCM). Which one would you choose and why?

3) With some exceptions, complying with software accessibility standards is optional and voluntary on the part of the company selling the software. However, it costs a software company more resources in the added development to comply with these accessibility standards. The cost must be offset, or companies that comply with these standards will be at a competitive disadvantage. How can a software vendor use compliance with accessibility standards to increase its revenue?

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