As the chief procurement for a large grocery chain, producers and distributors implore you to stock their new products. The number of weekly introductions is in the twenties. Typically, these products debut with national advertising and retailer promotions. To make room for new products, shelf space must be reduced or items must be discarded. Together with the IS department, you must develop a marketing management information system (MIS) to estimate revenue from adding or removing inventory. How would you recommend that the IS department develop such a system?
As the chief procurement for a large grocery chain, producers and distributors implore you to stock their new products. The number of weekly introductions is in the twenties. Typically, these products debut with national advertising and retailer promotions. To make room for new products, shelf space must be reduced or items must be discarded. Together with the IS department, you must develop a marketing management information system (MIS) to estimate revenue from adding or removing inventory. How would you recommend that the IS department develop such a system?
Database System Concepts
7th Edition
ISBN:9780078022159
Author:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Publisher:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Chapter1: Introduction
Section: Chapter Questions
Problem 1PE
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As the chief procurement for a large grocery chain, producers and distributors implore you to stock their new products. The number of weekly introductions is in the twenties. Typically, these products debut with national advertising and retailer promotions. To make room for new products, shelf space must be reduced or items must be discarded. Together with the IS department, you must develop a marketing management
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