Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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
Transcribed Image Text:1.Explain the essential differences between general purpose and special purpose
governments and give several examples of each.
2.What are the principal characteristics that distinguish governmental and not for profit
organizations from business enterprises (FP)
3.Explain what distinguishes governmental not-for-profit organizations from nan
governmental not-for-profit arganizations. Why is such a distinction necessary?
4.Explain in your own words why accountability is the comerstone of all financial
reporting in government?
What should be the government wide financial statements report on and why?
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Follow-up Question
Identify and explain the characteristics that distinguish governments and not-for-profit entities from business entities.
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