Get well Company carried out advertisements about their product in India in February, 2020 to provide safety from a pandemic. They claimed that any person who took the right dosage of medicine in the prescribed manner (i.e., two times daily for one month) will not catch flu. In case someone does, the company promised to pay a compensation of $ 25 to them immediately. To show their sincerity regarding this offer, the company deposited a sum of $ 500 in a public bank. Raja bought the medicine and used it as prescribed in the advertisement, but still ended up catching the flu. He approached the company for recovery of the amount promised in the advertisement. The company denied the payment. Which topic has been covered in this scenario?

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Introduction to Business Messages

Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointments are all things we have dealt with. These are the types of messages we usually identify with business communication. Business messaging can take place on any digital platform where your consumers already spend some time, with the expectation that communication will be two-way. Business messaging brings comfort and simplicity to customers. Customers expect comfort from pre-sales and post-sales engagements with businesses as they do with friends and family. In addition, messaging is the favored method of contacting a firm for 66% of buyers. Here are a few examples of popular business messaging situations.