1.A market will usually be more difficult to enter if there is? a.Patented or proprietary know-how b.Low brand loyalty c.Wide access to distribution channels d.Common technology
1.A market will usually be more difficult to enter if there is? a.Patented or proprietary know-how b.Low brand loyalty c.Wide access to distribution channels d.Common technology
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
1.A market will usually be more difficult to enter if there is?
a.Patented or proprietary know-how
b.Low brand loyalty
c.Wide access to distribution channels
d.Common technology
2.Which of these situations is likely to cause high bargaining power of suppliers?
a.A few large suppliers dominate the market supply
b.Many alternative sources of supply
c.Resource inputs are not essential to product quality
d. Many customers with low brand loyalty
3.Which of these situations is likely to cause high bargaining power of customers?
a.A large number of customers
b.Full access to information
c.The product is differentiated
d.None of the foregoing
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