Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
1.1)
Determine which business level strategy is followed by Drip Footwear and discuss how they are implementing the specific strategy.
Please find the answer below.
BUSINESS LEVEL STRATEGY:
Business-level strategies are the coordinated set of moves and activities made with the goals of providing consumers with value and creating a competitive edge for the company in the specific product or service market by utilizing its core capabilities. It establishes the company's position in the market in comparison to its competitors.
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