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ction: Your going to explain the marketing process. Use the following diagram format.

ction: Your going to explain the marketing process. Use the following diagram format.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Unsought goods are goods that consumers seldom actively look for, and are usually purchased for extraordinary reasons, such as fear or diversity, rather than desire. Examples are investments, memorial plans, and life insurance. These goods require advertising and aggressive selling and are usually marketed using highly-trained and persuasive salespersons. What's More Practice sheet etivity 3: Marketing Process Diagram Direction: Your going to explain the marketing process. Use the following diagram format. 1
Transcribed Image Text:Unsought goods are goods that consumers seldom actively look for, and are usually purchased for extraordinary reasons, such as fear or diversity, rather than desire. Examples are investments, memorial plans, and life insurance. These goods require advertising and aggressive selling and are usually marketed using highly-trained and persuasive salespersons. What's More Practice sheet etivity 3: Marketing Process Diagram Direction: Your going to explain the marketing process. Use the following diagram format. 1
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