1. Why do most people expect higher evaluations than they receive? 2. What is wrong with this performance evaluation process and what can be done to improve it? 3. If Samuel and Cris were members of different religious groups, how could the problems with performance appraisal process be separated from allegations of discrimination?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Samuel Corpuz is upset about his recent performance review. Samuel has worked for Reyes Enterprises
for 12 years. For the first 9 years, Sanuel's job performance was consistently rated outstanding. However
, for the past 3 years, Samuel's performance review scores have been low during the past 3 years
because his supervisor gives unreasonably low ratings. Cris Rafol was assigned as Samuel's supervisor 3
years ago.
Cris says that he tries to evaluate his subordinates objectively and he refuses to change Samuel's ratings.
Samuel claims that any other supervisor would have evaluated him atleast 10 points higher. He feels
very disappointed about low evaluation because he knows it will mean a minimal pay increase and that
it will hurt his chances for promotion.
Questions:
1. Why do most people expect higher evaluations than they receive?
2. What is wrong with this performance evaluation process and what can be done to improve it?
3. If Samuel and Cris were members of different religious groups, how could the problems with
performance appraisal process be separated from allegations of discrimination?
Transcribed Image Text:Samuel Corpuz is upset about his recent performance review. Samuel has worked for Reyes Enterprises for 12 years. For the first 9 years, Sanuel's job performance was consistently rated outstanding. However , for the past 3 years, Samuel's performance review scores have been low during the past 3 years because his supervisor gives unreasonably low ratings. Cris Rafol was assigned as Samuel's supervisor 3 years ago. Cris says that he tries to evaluate his subordinates objectively and he refuses to change Samuel's ratings. Samuel claims that any other supervisor would have evaluated him atleast 10 points higher. He feels very disappointed about low evaluation because he knows it will mean a minimal pay increase and that it will hurt his chances for promotion. Questions: 1. Why do most people expect higher evaluations than they receive? 2. What is wrong with this performance evaluation process and what can be done to improve it? 3. If Samuel and Cris were members of different religious groups, how could the problems with performance appraisal process be separated from allegations of discrimination?
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