Answered: 1.) When using a pronoun to refer to a…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1.) When using a pronoun to refer to a generic singular subject, a writer should use

a. their.

b. you.

c. there.

d. we.

e. one.

2.) PowerPoint slides or Prezi screens used as visual aids in an oral presentation should:

a. include large blocks of text.

b. include citations.

c. avoid images or graphics.

d. use the same size font throughout.

e. use bright colors and complex designs.

3.) During your college career, you will write many essays--as part of exams, for homework assignments, as researched papers of various kinds. In order to write effectively, you must determine the purpose for the piece of writing and be clear about:

a. the style.

b. the content.

c. the research.

d. the genre.

e. the audience.

4.)

When giving an oral presentation, the speaker should:

a.) read from the screen.

b.) avoid using personal experience.

c.) make eye contact with the audience.

d.) stay behind the podium.

e.) speak quickly to convey more information.

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