Answered: 1. What was the product strategy of…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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Transcribed Image Text:dogle.com/?hl=tr&sl-en&tl-tr&ttext-FUNDAMENTALS%20OF%20PRODUCTIC TEMSAL GLOBAL'S PRODUCT STRATEGY Temaa Global is an automative company with factories in Adana, Adapazan, Egypt. It produces buaes, minibuses, and light trucks in its factories in Turkey. The company started out its business as a licensor of Mitsubishi products in 1984, when it could manufacture only the licensed products. Since 2001, Temaa Global has gradually developed design capabilities to support the shift in its producy strategy. In 2009, Temsa R&ampD and Technology INC., which was founded in 2003, had more than 200 employees. In 2009, Temsa Global introduced its first city bus model, Avenue. Temsa Global has designed Avenue primarily for the European markets, in collaboration with its custormer Arriva, a UK-based transport services company that has operations in 12 European countries. Temsa R&amp:D center cooperates with universities and research institutes on advanced technologies and break-through applications. Avenue was designed by Temsa Globa's sister company Temsa R&ampD and Technology Inc., and the new design has decreased the production costs considerably. The cost reduction is expected to allow Temsa Global to price its buses competitively with respect to its competitors' similar products. Currently the bus industry is moving toward hybrid power technologies, and green design continues to gain importance. Temsa Global has managed to catch this wave early: Avenue is over 1,700 pounds lighter than similar buses, thanks to the composite materials used in the body, and its hybrid version offers 25% savings on fuel consumption. The next step is to market Avenue in other European countries, as well as in Turkey. Customers in different markets have specific requirements, and Avenue's modular design will play a pivotal role in offering customized products. Through product design, Temsa has become a global brand in less than a decede The next challenge Temsa faces is to support its customer-driven strategy with a service network that covers markets with seemingly different characteristics. This may require acquiring new skils 1. Whet wes the poduct stretegy of Temse Globaln 20097 How was ind fferent from the product strztegy in 19847 What organizational changes are required to support this shift? center for adranced technologies? Discuss the mplicat ons. aderng the chang ng prreptions and demands of customers. 3 What shouldbethe focus of Tamss Global insupporting its market driecoroduct arategy and customzed des igns?

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