1. What does Immelt mean by the “digitization of the industrial world” and “the industrial Internet?” What are the four central elements of the industrial Internet? 2. What were the three alternatives GE had for developing the hardware and software capabilities to become a digital firm? 3. Which option for developing its digital capabilities did GE choose and why? 4. Why does the new GE want to treat analytics as a company expertise just as it has always treated material science?
1. What does Immelt mean by the “digitization of the industrial world” and “the industrial Internet?” What are the four central elements of the industrial Internet?
2. What were the three alternatives GE had for developing the hardware and software
capabilities to become a digital firm?
3. Which option for developing its digital capabilities did GE choose and why?
4. Why does the new GE want to treat analytics as a company expertise just as it has
always treated material science?
5. What example does Immelt use to illustrate the value of digital knowledge to GE
customers?
6. What does Immelt mean when he says GE will become a “platform” and “app”
company?
7. Why does Immelt believe GE will need to hire thousands of new
people to achieve its goals of becoming a digital firm?
8. What is the “culture of simplification” that Immelt believes is needed at
GE?

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