1. Visit the website of Alfamart and Indomaret. Make a list of price comparisons for the same brands from the two Minimarkets. Have the two Minimarkets implemented a pricing strategy based on the theories we have learned? Explain.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Answer using the strategy of your choice, and can add in addition. However, it is mandatory to use at least one of the strategies listed in the choice of 4 available marketing strategies

Major pricing strategies

New product pricing strategies

Product mix pricing strategies

Price adjustment strategies

1. Visit the website of Alfamart and Indomaret. Make a list of price
comparisons for the same brands from the two Minimarkets. Have the
two Minimarkets implemented a pricing strategy based on the theories
we have learned? Explain.
Transcribed Image Text:1. Visit the website of Alfamart and Indomaret. Make a list of price comparisons for the same brands from the two Minimarkets. Have the two Minimarkets implemented a pricing strategy based on the theories we have learned? Explain.
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