2. For each brand in the following table, calculate the manufacturer's selling price (MSP), the per un margin, and the gross margin as a percentage of MSP. Brand X Brand Y MSRP Volume Discount Promotion Allowance Unit Cost MSP Per Unit Margin Gross Margin % $5.29 30% 15% $1.18 2.91 1.73 59.5% $4.99 35% 12% $0.74 2.65 1.91 72.1% 3. For large retailers, the MSP represents their product cost, which they will mark up to set the retail price. If the retailer has a target margin of 25%, what would the retail prices be for the brands in question 2? Brand X Retail Price= Brand Y Retail Price =
2. For each brand in the following table, calculate the manufacturer's selling price (MSP), the per un margin, and the gross margin as a percentage of MSP. Brand X Brand Y MSRP Volume Discount Promotion Allowance Unit Cost MSP Per Unit Margin Gross Margin % $5.29 30% 15% $1.18 2.91 1.73 59.5% $4.99 35% 12% $0.74 2.65 1.91 72.1% 3. For large retailers, the MSP represents their product cost, which they will mark up to set the retail price. If the retailer has a target margin of 25%, what would the retail prices be for the brands in question 2? Brand X Retail Price= Brand Y Retail Price =
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Transcribed Image Text:2. For each brand in the following table, calculate the manufacturer's selling price (MSP), the per
un+ margin, and the gross margin as a percentage of MSP.
Brand X
Brand Y
MSRP
Volume Discount
Promotion Allowance
Unit Cost
MSP
Per Unit Margin
Gross Margin %
$5.29
30%
15%
$1.18
2.91
1.73
59.5%
$4.99
35%
12%
$0.74
2.65
1.91
72.1%
3. For large retailers, the MSP represents their product cost, which they will mark up to set the
retail price. If the retailer has a target margin of 25%, what would the retail prices be for the
brands in question 2?
Brand X Retail Price=
Brand Y Retail Price =
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