1.sets out the purpose and general direction for the organization?A. VisionB. Purpose statementC. Mission statementD. Profit statement2. Which of the following would most effectively act as the primary objective of a businessorganization?A. To communicate with shareholders.B. To make a profit.C. To mediate between the organization and the environment.D. All of the above.3. What is the purpose of a balanced scorecard?A. To relate business performance to financial measures.B. To measure contribution of people to business growth.C. To relate business performance to customer satisfaction.D. To combine a range of qualitative and quantitative indicators of performance.4. Which of the following does the term Corporate Social Responsibility relate to?A. Environmental practice.B. Ethical conduct.C. Human rights and employee relations.D. All of the above.5. Who are organizational stakeholders?A. EmployeesB. GovernmentC. CustomersD. All of the above.6. What is Ethics to do with?A. The wider community.B. Right and wrong.C. Business!D. None of the above.7. 'Ethics deals with the right actions of Individuals' who said?A. CS RaoB. PF DruckerC. JR BettyD. DC Zane8. Which of the following word refers to 'doing business with your grandchildren's interests atheart'?Discuss

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Answered: 1. sets out the purpose and general…

1. sets out the purpose and general direction for the organization? A. Vision B. Purpose statement C. Mission statement D. Profit statement

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Concept explainers

Marketing Plan

A marketing plan is a roadmap used by a business organization to execute and track its marketing strategy. In other words, it is a set of specified actions intended to attract potential customers and clients and influence them to buy the product and services of the business organization.

Question

1.
sets out the purpose and general direction for the organization?
A. Vision
B. Purpose statement
C. Mission statement
D. Profit statement
2. Which of the following would most effectively act as the primary objective of a business
organization?
A. To communicate with shareholders.
B. To make a profit.
C. To mediate between the organization and the environment.
D. All of the above.
3. What is the purpose of a balanced scorecard?
A. To relate business performance to financial measures.
B. To measure contribution of people to business growth.
C. To relate business performance to customer satisfaction.
D. To combine a range of qualitative and quantitative indicators of performance.
4. Which of the following does the term Corporate Social Responsibility relate to?
A. Environmental practice.
B. Ethical conduct.
C. Human rights and employee relations.
D. All of the above.
5. Who are organizational stakeholders?
A. Employees
B. Government
C. Customers
D. All of the above.
6. What is Ethics to do with?
A. The wider community.
B. Right and wrong.
C. Business!
D. None of the above.
7. 'Ethics deals with the right actions of Individuals' who said?
A. CS Rao
B. PF Drucker
C. JR Betty
D. DC Zane
8. Which of the following word refers to 'doing business with your grandchildren's interests at
heart'?
Discuss

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