1. Provide a brief introduction around the purpose of a mission statement. 2. Analyse Netflix’s mission statement by applying the questions that should be answered by a typical mission statement.
1. Provide a brief introduction around the purpose of a mission statement. 2. Analyse Netflix’s mission statement by applying the questions that should be answered by a typical mission statement.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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“We promise our customers stellar service, our suppliers a valuable partner, our investors the prospects of sustained profitable growth, and our employees the allure of huge impact.”
1. Provide a brief introduction around the purpose of a mission statement.
2. Analyse Netflix’s mission statement by applying the questions that should be answered by a typical mission statement.
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