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1. How does understanding the Product Management Cycle help in undertaking effective product management?

1. How does understanding the Product Management Cycle help in undertaking effective product management?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Name: Course/Year: Student Number: Activity 1 1. How does understanding the Product Management Cycle help in undertaking effective product management? 2. During the product development phase which are the departments involved and why does the product undergo changes in specifications and functionality? 3. Please explain in what ways the product management group can provide support to increase sales and profitability of a product? 4. How do you think feedback about the product can be taken from the customer? Once this feedback is taken what process will we follow to decide what feedback needs to be considered and what not? 5. Why is test marketing done and what are the benefits for the company?
Transcribed Image Text:Name: Course/Year: Student Number: Activity 1 1. How does understanding the Product Management Cycle help in undertaking effective product management? 2. During the product development phase which are the departments involved and why does the product undergo changes in specifications and functionality? 3. Please explain in what ways the product management group can provide support to increase sales and profitability of a product? 4. How do you think feedback about the product can be taken from the customer? Once this feedback is taken what process will we follow to decide what feedback needs to be considered and what not? 5. Why is test marketing done and what are the benefits for the company?
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