1. Differentiate between the primary and secondary data source.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Entrepreneurship and Society
Topic: Marketing
Additional Questions
1. Differentiate between the primary and secondary data
source.
2. Discuss the meaning of the term target
market.
3. Outline at least three strategies you would use to enter a
market with your product and say how you'd position your
product in the market.
4. Discuss the importance of a market pian and say how it
would be effective in your start-up
business.
Transcribed Image Text:Entrepreneurship and Society Topic: Marketing Additional Questions 1. Differentiate between the primary and secondary data source. 2. Discuss the meaning of the term target market. 3. Outline at least three strategies you would use to enter a market with your product and say how you'd position your product in the market. 4. Discuss the importance of a market pian and say how it would be effective in your start-up business.
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