1. Australia, considered an individualistic society, fosters a higher level of entrepreneurship than generally found in collectivistic societies.  True  False 2.The people who can affect or be affected by the organization achieving its objectives are known as   a. investors.   b. stakeholders.   c. shareholders.   d. employees. 3. One of the main first-mover advantages a firm tries to gain is the resolution of technological and market uncertainties.  True  False 4. What have recent studies found regarding the distribution of well-managed and poorly managed firms?   a. Exceptional firms skew the data, making it difficult to graph.   b. The distribution results in a bell curve.   c. The distribution usually has a tail of well-managed firms.   d. Management quality is fairly consistent throughout the world. 5. Strategic management essentially   a. follows a one-size-fits-all philosophy.   b. defines the way a firm competes successfully from a “big picture” perspective.   c. provides a set of instructions that can apply across all types of firms.   d. is a military concept rather than a business concept.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1.

Australia, considered an individualistic society, fosters a higher level of entrepreneurship than generally found in collectivistic societies.

 True

 False

2.The people who can affect or be affected by the organization achieving its objectives are known as

  a.
investors.
  b.
stakeholders.
  c.
shareholders.
  d.
employees.

3.

One of the main first-mover advantages a firm tries to gain is the resolution of technological and market uncertainties.

 True

 False

4. What have recent studies found regarding the distribution of well-managed and poorly managed firms?

  a.
Exceptional firms skew the data, making it difficult to graph.
  b.
The distribution results in a bell curve.
  c.
The distribution usually has a tail of well-managed firms.
  d.
Management quality is fairly consistent throughout the world.

5.

Strategic management essentially
  a.
follows a one-size-fits-all philosophy.
  b.
defines the way a firm competes successfully from a “big picture” perspective.
  c.
provides a set of instructions that can apply across all types of firms.
  d.
is a military concept rather than a business concept.
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