1 ABC is a private limited company. It makes nuts and bolts, which are producer products, and they are sold to large car manufacturers. The sales of its products are at a high and steady level, The products are made to the exact specifications of the car companies and they are not sold to any other customers. Some other makers of nuts and bolts have developed new products which are made using new technology and lighter materials. a Define 'producer product. b ABC makes nuts and bolts. Identify two other examples of producer goods. c Outline two characteristics of the packaging of ABC's products. d Explain two decisions ABC's managers might take as one of the company's products reaches the saturation stage of the product life cycle. e Do you think ABC should consider developing new products? Justify [2] [2] [4] [6] [6] your answer. 2 XYZ produces popular chocolate bars and sells them to supermarkets. Its best- selling brand is ChocDelight. It is wrapped in expensive packaging and is sold as a luxury chocolate product. This best-selling chocolate bar has had high and steady sales for the last five years. However, recently sales have started to fall as it has now reached the decline stage of the product life cycle. [2] [2] [4] [6] a Define 'brand'. c Outline two characteristics of the packaging of the chocolate bars. Iwhy XYZ's chocolate bars are successful. b Identify two elements of XYZ's marketing mix other than product.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Concept explainers

Question

Transcribed Image Text:of its products are at a high and steady level. The products are made to the 1 ABC is a private limited company. It makes nuts and bolts, which are The product life cycl Exam-style questions: Short answer and data response producer products, and they are sold to large car manufacturers. The sales exact specifications of the car companies and they are not sold to any other customers. Some other makers of nuts and bolts have developed new products which are made using new technology and lighter materials. a Define 'producer product. b ABC makes nuts and bolts. Identify two other examples of producer goods. c Outline two characteristics of the packaging of ABC's products. d Explain two decisions ABC's managers might take as one of the company's products reaches the saturation stage of the product life cycle. e Do you think ABC should consider developing new products? Justify [2] [2] [4] [6] your answer. [6] 2 XYZ produces popular chocolate bars and sells them to supermarkets. Its best- selling brand is ChocDelight. It is wrapped in expensive packaging and is sold as a luxury chocolate product. This best-selling chocolate bar has had high and steady sales for the last five years. However, recently sales have started to fall as it has now reached the decline stage of the product life cycle. [2] [2] [4] [6] a Define 'brand'. b Identify two elements of XYZ's marketing mix other than product. c Outline two characteristics of the packaging of the chocolate bars. d Explain two possible reasons why XYZ's chocolate bars are successful. [6] e Recommend to XYZ's managers how to respond to the falling sales of ChocDelight. Justify your answer.

Expert Solution

Trending now

This is a popular solution!

Step by step

Solved in 2 steps

SEE SOLUTION Check out a sample Q&A here

Knowledge Booster

Learn more about

Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.

Similar questions