MULTIMODAL ANDMULTICULTURAL MESSAGE.What is the message of thetext and the visual of the printad from Loreal? Did the textcovered the four mainqualities of evaluatingmessages? How and why?THIS IS ANAD FOR MEN.Hire more women in leadership roles. We're all worth it.Profitability+15%Revenuewith femaleleadersOREALOREALPOREALOREALQuota of women0%10%20%30%L'ORÉALPARIS*Pateron tite kor iternetionol Econonica, February 201o, Gender Dty Proloblel Evidence bom a Global SurveyAnalyis ofa giobol rvey ol 2180 ma bon 91 coies.wwpia.com

Introduction L'Oreal Paris's this ad campaign is one of the best examples of advertising I've ever…

Answered: . MULTIMODAL AND MULTICULTURAL MESSAGE.…

Social Psychology (10th Edition)

10th Edition

ISBN:9780134641287

Author:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers

Publisher:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers

Chapter1: Introducing Social Psychology

Section: Chapter Questions

Problem 1RQ1

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The news is one topic that crosses multiple channel of media. Please pick two media channels and tell me how the news is delivered to a mass audience. BIU A Tx X² 12pt Paragraph دی fx B
According to the box “Adapting to Change,” advertisers are rethinking some traditional television ad strategies. What additional benefit is provided to advertisers by streaming services such as Roku, Hulu, and Sling? Multiple Choice expanded audience data interactivity very low cost free product placement
Recall 1 marketing communication that resonated with you. This could be a TV ad, sales promotion, or an event from the 2000's (or even later). Try to find the material in Youtube or in other platforms. Evaluate whether this marketing communication was effective for you. Now, with the same company, try to find a marketing communication material they used in the past 3 years. Compare the 2 campaigns and share your insights. Explain how the company shifted or maintained its strategy. Here is one example: Jolibee. In the 90s, their TV ads (https://www.youtube.com/watch?v=etI-Ac8VtrU) are focused on their products. You will notice that their ads have multiple shots of their food items. Now they use platforms, such as Facebook and Youtube to create viral videos (https://www.youtube.com/watch?v=KGH4TBl7v-0) that trigger all sorts of emotions. There is less focus on the product, but more focus on the experience. All their stories anchor on Jolibee as a place or food items that the…
How does Tata Harper's messaging incorporate both logical and emotional appeals? should Harper consider expanding sales by putting her name on a lower-priced line of skin care products that are a hybrid of natural ingredients and a synthetic chemical base?Why or why not? Assume Harper wants to engage in a cooperative advertising campaign with another luxury brand, outside the skin care market.Identify a brand that would make a good complementary fit and explain your choice.
How to develop a communication strategy for Allbirds, environmental-friendly shoewear? If possible, for example, just to get an idea.
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Which group spends about 9 hours per day using media for entertainment purposes? Question 1 options: a) Teens b) Millennials c) Generation X d) Baby Boomers

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