. Honesty Coffee stations in offices often just ask usersto leave money in a tray to pay for their coffee, butmany people cheat. Researchers at Newcastle Universityalternately taped two posters over the coffee station.During one week, it was a picture of flowers; during theother, it was a pair of staring eyes. They found that theaverage contribution was significantly higher when theeyes poster was up than when the flowers were there.Apparently, the mere feeling of being watched—even byeyes that were not real—was enough to encourage peopleto behave more honestly. [NY Times, Dec. 10, 2006]

MATLAB: An Introduction with Applications
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. Honesty Coffee stations in offices often just ask users
to leave money in a tray to pay for their coffee, but
many people cheat. Researchers at Newcastle University
alternately taped two posters over the coffee station.
During one week, it was a picture of flowers; during the
other, it was a pair of staring eyes. They found that the
average contribution was significantly higher when the
eyes poster was up than when the flowers were there.
Apparently, the mere feeling of being watched—even by
eyes that were not real—was enough to encourage people
to behave more honestly. [NY Times, Dec. 10, 2006]

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