Business Research 3

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Psychology

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Feb 20, 2024

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Chapter 10: Measurement Foundations: 1. What level of importance does matching the best measurement scale for the research project hold? Why? Measurements scales are a crucial part of data collection in research. Matching the right measurement scale to a research project is essential in the validity, reliability and the quality of data collected for the research which in turn impacts the overall results of the study. The use of an inaccurate scale can lead to flawed results and misleading conclusions. Reliability, validity, consistency drawing meaningful conclusions can only be made from employing data from meaningful measurement scales (Carifio & Perla, 2007). The measurement scale employed also determines the statistical analyses to be used which in turn impacts the insights that can be obtained from the analyzed data (Stevens, 2023). 2. What are the consequences of poorly implemented measurement scales?  Poorly implemented measurement scales can impact the integrity of research outcomes. The consequences can include introducing errors and bias resulting in compromised reliability and validity if collected data (Carifio & Perla, 2007). It can also lead to misrepresentation of data which could ultimately distort the meaning of the variables. The choice of measurement scale also affects the appropriateness of statistical analyses, potentially limiting the range of insights that can be derived from the data (Gliem & Gliem, 2003) . Inaccurate scaling decisions may raise doubts about the validity of research outcomes and give rise to ethical concerns, particularly if participants' characteristics are misrepresented or privacy is compromised (Bowling, 2005).
Chapter 11: Measurement Questions: 1. What are some of the instruments that can be used to conduct a research project? How does one select the correct one? Instruments are measurement tools used to collect data on different types of variables during research. Some measurement instruments used include Questionnaires, Surveys, interviews, observations, scales, indexed, archival research etc. The objective of the research is the primary consideration in selecting the correct instrument. The insights to be obtained from the data determines the selection method. In addition, the participants to be considered in the research are also critical in determining the instrument to be used. The validity and reliability of the instrument should also be considered when selecting the correct instrument. Finally, the resources and budget available to the researcher play a huge role in selecting the instrument to be used in gathering data. 2. What are the consequences of poorly constructed questionnaires and instruments? Poorly constructed questionnaires and instruments can negatively impact research outcomes and data quality. These instruments are essential tools for collecting research data and a flaw in their design can undermine the validity and reliability of the collected information. It can lead to confusion or bias among respondents resulting in inaccurate data. Poorly constructed instruments might not accurately capture the nuances of participants’ opinions leading to incomplete or misleading data which would produce the wrong insights an ultimately flaw the research outcome.
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