Final Draft
docx
keyboard_arrow_up
School
Florida Atlantic University *
*We aren’t endorsed by this school
Course
4442
Subject
Political Science
Date
Dec 6, 2023
Type
docx
Pages
11
Uploaded by DukeKingfisher2533
United We Dream
Strategic Communications Plan
Shaping Tomorrow's Borders: A Vision for Immigration Reform
By:
Karen Maldonado
Introduction
In a world marked by ever-increasing global interconnectedness, immigration
remains one of the defining issues of our time. In the heart of our great nation, we
find ourselves at a pivotal moment, faced with the imperative to reshape the
landscape of our immigration policies. The United States, built on the ideals of
freedom and opportunity, has long been a beacon of hope for those seeking a
better life. Yet, our current immigration system falls short of embodying the
compassion and humanity that define the American spirit.
It is with this conviction that we embark on a journey towards meaningful change
— a campaign dedicated to fixing and revitalizing our immigration policy. The time
has come to foster a system that aligns with our values, one that respects human
dignity, secures our borders responsibly, and lays the foundation for a future
where all Americans thrive together.
In advocating for a compassionate approach, we recognize that true strength lies
in our ability to embrace diversity and provide a pathway to prosperity for those
who seek refuge on our shores. This campaign is not just a call for reform; it is a
call for a more humane, practical, and fair immigration system that works for
America and every individual aspiring to contribute to our shared future.
Q1: What do you want to be true that isn’t true now?
We aim to achieve comprehensive immigration reform within the next five years,
indicated by the following measurable changes:
Legal Pathways: Increase the number of legal pathways such as refugee and
asylum programs,
family reunification, Employment-Based Immigration
and/ or more for immigration by 20% to reduce illegal immigration and
improve system efficiency.
Asylum Access: Ensure that 95% of asylum applications are processed
within six months, providing swift protection to those fleeing persecution.
Undocumented Residents: Implement a clear, fair, and streamlined process
for 80% of undocumented residents to attain legal status within a
reasonable timeframe.
Economic Impact: Demonstrate a 15% growth in economic contributions
from immigrants, measured through increased GDP and job creation
attributed to immigrant labor and entrepreneurship.
Public Support: Raise public support for immigration reform to 60% or
higher, as measured through independent surveys.
These quantifiable targets will allow us to measure progress and hold ourselves
accountable for achieving meaningful changes in immigration policy, making our
vision a reality.
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
Spheres of influence
The UWD "Shaping Tomorrow's Borders" campaign aims to engage a strategic approach that
influences specific ‘spheres of influence’ to achieve its goals. Below are the spheres of influence
the campaign plans to use and how they will contribute to its objectives:
1.
Policy Sphere:
Utilization: Engaging with government officials, lawmakers, and policymakers to
advocate for immigration reform. This includes lobbying for changes to immigration
policies at local, national, and international levels.
Importance: The policy sphere is crucial for achieving the campaign's primary goal, as
substantive changes in immigration policy can only be realized through legislative and
policy action.
2.
News Media/Journalism Sphere:
Utilization: Utilizing effective communication through various media outlets, including
traditional news media and social media, to inform and mobilize the public. This will
create awareness and generate support for immigration reform.
Importance: The news media and journalism sphere is essential for shaping public
opinion, which, in turn, influences political decision-making. Positive shifts in public
sentiment can encourage policymakers to support immigration reform.
3.
Market Sphere:
Utilization: Engaging with businesses, industries, and chambers of commerce to
emphasize the economic benefits of immigration and the potential for talent acquisition.
Importance: Demonstrating the economic advantages of immigration reform is critical to
securing support from influential economic stakeholders, who can advocate for change
and pressure policymakers to act.
4.
Communities of Influence Sphere:
Utilization: Collaborating with cultural and civil society organizations, educational
institutions, and faith-based groups to foster a more inclusive and empathetic societal
narrative around immigration.
Importance: This sphere is vital for creating a sense of unity and empathy within
communities, encouraging acceptance and support for immigrants. It can shift social
norms to be more inclusive and compassionate.
Spheres Not Utilized
Activism Sphere: While grassroots activism can be a powerful force for change, the
campaign may have chosen not to focus on this sphere as its primary strategy. The
campaign's approach seems to emphasize engaging with policymakers, the media,
businesses, and communities to advocate for immigration reform. This is a strategic
decision based on the campaign's goals and resources.
Social Norms Sphere: The campaign may be engaging with various communities, such as
cultural and civil society organizations. These communities play a role in shaping social
and influencing public opinion. This sphere could be used if we’re able to change a ‘red’
state one at a time.
Q2: Who must act to make it happen?
Reaching a comprehensive immigration reform requires a concerted effort involving a variety of
actors, with specific roles and influences. The following are the actors needed to achieve the
goal.
Legislative Branch:
Members of Congress: Senators and Representatives play a pivotal role in shaping and
passing immigration legislation. Engaging with both political parties to build bipartisan
support.
Congressional Committees: Committees on Judiciary, Homeland Security, and Foreign
Relations hold significant influence in crafting immigration policies.
Executive Branch:
President and Administration Officials: The President has the authority to shape
immigration policies through executive orders and directives. Cabinet members,
particularly those overseeing Homeland Security and State, are influential.
Judicial Branch:
Federal Courts: Courts interpret and rule on the constitutionality of immigration policies.
Advocacy efforts may involve legal challenges to address specific issues or promote
reform.
Government Agencies:
Department of Homeland Security (DHS): DHS implements immigration policies.
Collaboration with the agency is essential for effective reform.
U.S. Citizenship and Immigration Services (USCIS): USCIS handles immigration services
and benefits, making it a key player in policy implementation.
Advocacy Groups:
Immigrant Rights Organizations: Other organizations that also focus on immigration
reforms.
Civil Rights Organizations: Groups like the ACLU and Human Rights Watch can amplify
the call for humane immigration policies.
Faith-Based Organizations: Religious leaders and institutions often advocate for
compassion and justice, making them powerful allies in the reform effort.
State and Local Governments:
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
Governors and Mayors: State and local leaders can influence immigration policies within
their jurisdictions and collectively advocate for broader reform.
Law Enforcement: Engage law enforcement agencies to ensure cooperation in
implementing immigration policies that prioritize public safety.
Community Leaders and Activists:
Community-Based Organizations: Grassroots organizations can mobilize local support
and ensure that the reform efforts address the needs of diverse communities.
Media Outlets and Influencers:
News Outlets: Engage journalists to cover the campaign and inform the public about the
importance of immigration reform.
Celebrities and Influencers: Public figures can use their platforms to raise awareness and
generate support for humane immigration policies.
Messengers:
Community Leaders: Trusted local leaders can effectively communicate the impact of
immigration policies on their communities.
Business Leaders: CEOs and industry leaders can emphasize the economic benefits of
immigration reform.
Faith Leaders: Religious figures can appeal to shared values and moral imperatives.
Immigrant Voices: Elevate the voices and stories of immigrants to humanize the issue
and counter negative stereotypes.
What must they believe to act?
values and worldviews
Conservative Legislators:
Values: National security, rule of law, economic stability.
Citations:
o
https://www.pewresearch.org/short-reads/2022/09/08/republicans-
and-democrats-have-different-top-priorities-for-u-s-immigration-
policy/
o
https://www.boundless.com/blog/ron-desantis-proposed-
immigration-policy-president-2024/
o
https://www.washingtonpost.com/politics/2023/11/05/trump-
revenge-second-term/
o
https://www.politico.com/news/magazine/2023/09/19/project-2025-
trump-reagan-00115811
Progressive Advocacy Groups:
Values: Human rights, social justice, inclusivity.
Citations:
o
https://news.gallup.com/poll/508520/americans-value-immigration-
concerns.aspx
o
https://thehill.com/latino/3640470-progressive-groups-call-on-
democrats-to-lean-in-on-immigration/#:~:text=
%E2%80%9CCommunity%20Change%20Action%2C%20Mi
%20Familia,memo%20reviewed%20by%20The%20Hill
.
o
https://www.raicestexas.org/2021/05/13/forty-five-progressive-
organizations-demand-that-democrats-keep-their-promise-to-
protect-and-provide-relief-to-immigrants/
o
https://www.aclu.org/issues/immigrants-rights
Business Leaders:
Values: Economic growth, workforce diversity, global competitiveness.
Citations:
o
https://www.npr.org/2023/05/30/1177657218/florida-anti-
immigration-law-1718-desantis#:~:text=What%20the%20law%20says
%3A,to%20work%20in%20the%20U.S
.
o
https://immigrationforum.org/article/why-businesses-should-
support-immigration-reform/
o
https://news.bloomberglaw.com/daily-labor-report/business-groups-
launch-campaign-to-overhaul-immigration-policies
o
https://www.americanimmigrationcouncil.org/news/groups-file-
motion-lawsuit-block-florida%E2%80%99s-anti-immigrant-law-sb-
1718
Framing Messages
Conservative Legislators:
Framing: Emphasize border security measures within a comprehensive
reform framework.
Key Messages:
o
Strengthening our borders is crucial for national security and the rule
of law.
o
Comprehensive immigration reform can address security concerns
while upholding American values.
Progressive Advocacy Groups:
Framing: Highlight the humanitarian aspects of reform and social justice.
Key Messages:
o
A more humane immigration policy aligns with our commitment to
human rights and justice.
o
We can build a more inclusive society by embracing compassionate
immigration policies.
Business Leaders:
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
Framing: Stress the economic benefits of immigration and the need for a
skilled workforce.
Key Messages:
o
Immigration reform fuels economic growth and innovation.
o
A diverse workforce strengthens our global competitiveness.
Making Others Care
Storytelling & Visuals: Sharing personal narratives of those affected by the
current immigration system to humanize the issue, sharing images of
specific stories, such as of the children being separated at the border.
Social Impact:
Point out the direct impact on local communities, economies,
and families. Showing the graphics and analytics of how communities have
benefited from the undocumented community and images of
undocumented people help the community such as in Chicago a Mexican
mother of four has been feeding the homeless community in her area for
years and taking care of her community.
Shared Values: Highlight how immigration reform aligns with core American
values of fairness, compassion, and opportunity. Touch on the fact that the
United States was founded by immigrants and growing in a melting pot.
Changing the Narrative
Current Narrative: Immigration is a threat to national security and economic
stability.
New Narrative: Immigration is an opportunity for economic growth, cultural
enrichment, and upholding American values.
Appeal Letter
Subject: Strengthening Our Nation: A Call for Humane Immigration Reform
Dear Senator Marco Rubio,
I hope this letter finds you well, and I am reaching out to you as a fellow advocate for the
values that have shaped the fabric of our great nation. Your personal story, rooted in the hard
work and determination of your immigrant parents, stands as a testament to the American
Dream and the opportunities that this country can provide.
Your unique perspective, grounded in the experiences of your family and your
commitment to public service, makes your voice invaluable in shaping the future of our
immigration policies. As someone who witnessed the transformative power of hard work, faith,
and community, your insights are crucial in steering our nation towards a more compassionate
and effective immigration system.
Our proposal for comprehensive immigration reform is rooted in the principles of
security, justice, and opportunity. By integrating strong border security measures with a
compassionate approach, we aim to address the concerns that you, as a dedicated public
servant, hold dear. This reform agenda not only aligns with your commitment to upholding the
rule of law but also reflects the enduring values of the American spirit.
Your journey, from your family's experiences to your service as a city commissioner and
Speaker of the Florida House of Representatives, uniquely positions you to understand the
complexities of immigration and the profound impact it has on families, communities, and our
nation as a whole.
I would be honored to extend an invitation for you to attend a briefing this December 8,
2023, to discuss the details of our proposed immigration reform and explore ways in which your
invaluable perspective can contribute to the ongoing dialogue. Your leadership has the potential
to shape a more secure and prosperous future for our great state of Florida and the entire
nation.
Thank you for your time, Senator Rubio. I look forward to the possibility of working
together towards a brighter future for America.
Sincerely,
Karen Maldonado
(954) 555-4444