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Dec 6, 2023
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United We Dream Strategic Communications Plan
Shaping Tomorrow's Borders: A Vision for Immigration Reform
By:
Karen Maldonado
Introduction
In a world marked by ever-increasing global interconnectedness, immigration remains one of the defining issues of our time. It has long transcended national boundaries and has evolved into a matter of international consequence. Against this backdrop, my strategic communications plan for the "Shaping Tomorrow's Borders" public interest campaign aims to bring forth a vision that seeks to transform immigration policies, aligning them with the realities and aspirations of a rapidly changing world.
Q1: What do you want to be true that isn’t true now?
We aim to achieve comprehensive immigration reform within the next five years, indicated by the following measurable changes:
Legal Pathways: Increase the number of legal pathways for immigration by 20% to reduce illegal immigration and improve system efficiency.
Asylum Access: Ensure that 95% of asylum applications are processed within six months, providing swift protection to those fleeing persecution.
Undocumented Residents: Implement a clear, fair, and streamlined process for 80% of undocumented residents to attain legal status within a reasonable timeframe.
Economic Impact: Demonstrate a 15% growth in economic contributions from immigrants, measured through increased GDP and job creation attributed to immigrant labor and entrepreneurship.
Public Support: Raise public support for immigration reform to 60% or higher, as measured through independent surveys.
These quantifiable targets will allow us to measure progress and hold ourselves accountable for achieving meaningful changes in immigration policy, making our vision a reality.
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Spheres of influence
The UWD "Shaping Tomorrow's Borders" campaign aims to engage a strategic approach that influences specific ‘spheres of influence’ to achieve its goals. Below are the spheres of influence the campaign plans to use and how they will contribute to its objectives:
1.
Policy Sphere:
Utilization: Engaging with government officials, lawmakers, and policymakers to advocate for immigration reform. This includes lobbying for changes to immigration policies at local, national, and international levels.
Importance: The policy sphere is crucial for achieving the campaign's primary goal, as substantive changes in immigration policy can only be realized through legislative and policy action.
2.
News Media/Journalism Sphere:
Utilization: Utilizing effective communication through various media outlets, including traditional news media and social media, to inform and mobilize the public. This will create awareness and generate support for immigration reform.
Importance: The news media and journalism sphere is essential for shaping public opinion, which, in turn, influences political decision-making. Positive shifts in public sentiment can encourage policymakers to support immigration reform.
3.
Market Sphere:
Utilization: Engaging with businesses, industries, and chambers of commerce to emphasize the economic benefits of immigration and the potential for talent acquisition.
Importance: Demonstrating the economic advantages of immigration reform is critical to
securing support from influential economic stakeholders, who can advocate for change and pressure policymakers to act.
4.
Communities of Influence Sphere:
Utilization: Collaborating with cultural and civil society organizations, educational institutions, and faith-based groups to foster a more inclusive and empathetic societal narrative around immigration.
Importance: This sphere is vital for creating a sense of unity and empathy within communities, encouraging acceptance and support for immigrants. It can shift social norms to be more inclusive and compassionate.
Spheres Not Utilized:
Activism Sphere: While grassroots activism can be a powerful force for change, the campaign may have chosen not to focus on this sphere as its primary strategy. The campaign's approach seems to emphasize engaging with policymakers, the media, businesses, and communities to advocate for immigration reform. This is a strategic decision based on the campaign's goals and resources.
Social Norms Sphere: The campaign may be engaging with various communities, such as cultural and civil society organizations. These communities play a role in shaping social and influencing public opinion. This sphere could be used if we’re able to change a ‘red’ state one at a time.
Q2: Who must act to make it happen?
Cristina Jiménez, one of the co-founders of UWD, is a prominent leader. UWD is primarily composed of young immigrants, including DACA (Deferred Action for Childhood Arrivals), recipients like me. These young activists frequently serve as messengers. We are able to share our personal stories and experiences as
undocumented immigrants to raise awareness about the challenges we face and advocate for immigration reform.
UWD collaborates with a wide range of immigrant rights organizations, civil rights groups, and allies. These organizations and their representatives may also serve as
messengers to amplify UWD's message and support its goals.
UWD has worked with celebrities and influencers who are sympathetic to the cause of immigrant rights. They may use their platforms to raise awareness about UWD's campaigns and issues related to immigration.
UWD engages with supportive elected officials and political figures who share its goals. These figures may endorse UWD's initiatives and advocate for immigration reform in partnership with the organization.
UWD often works with grassroots activists and community leaders in various states and cities to mobilize support and build alliances at the local level.
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What must they believe to act?