SU_BUS3001_W5_Marquez_A
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Uploaded by LieutenantSeaUrchin4186
Week Five Project
Anastasia Marquez
Professor Ted Sun
BUS3001-Ethics in Organizations SU01
September 12, 2023
What is Amazon?
The online shopping platform Amazon.com provides a wide range of products and services to its millions of customers, ranging from books and music to movies, home goods, electronics, and toys. Additionally, Amazon.com acts as an intermediary between Amazon.com and other retailers.
Originally established as an e-commerce platform, Amazon has since evolved into a full-fledged internet-based enterprise that is primarily engaged in the provision of e-commerce services, cloud computing services, digital streaming services, and artificial intelligence.
They function similarly to a group of early-stage companies, embracing innovation and developing products, services, and experiences that their consumers will use, interact with, and enjoy. Their enthusiasm for customer satisfaction drives them to continually innovate on their behalf.
Mission
Amazon's mission is to provide customers with a wide range of products and services through both online and physical stores, with a focus on selection, affordability, and convenience.
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Vision
Amazon's vision is to be the most customer-focused company on the planet, where customers can easily find and purchase anything they desire online, and to strive to provide its customers with the most competitive prices.
Values
Amazon operates on four core principles: customer-centricity rather than competitor-centricity, innovation, operational excellence, and strategic thinking. Amazon's mission is to be the most customer-focused company on the planet, the best employer on the planet, and the safest workplace on the planet.
Social Cause
Amazon helps with immediate needs like fighting hunger and homelessness among families and helping out communities affected by natural disasters. Amazon helps with disaster relief and response by using its operational excellence, cutting-edge tech, and global logistics network to quickly and efficiently support global operations dealing with big natural disasters. It's helped fill cargo jets and send truckloads of donated items to hurricane-ravaged areas, sent solar lights to those without power after a Tsunami, made it easy for people to donate products and money on Amazon, and even helped governments and nonprofits speed up response efforts at scale with our AWS cloud services.
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Strengths
1.
Strong Brand Image
2.
Brand Valuation
3.
Customer Oriented
4.
Cost Leadership
5.
Go Global and Act Local strategy
Weaknesses
1.
Easily Imitable Business Model
2.
Losing Margins in Few Areas
3.
Poor Workplace Conditions
4.
Declining Consumer Safety
Opportunities
1.
Expansion into emerging markets
2.
Expanding physical stores
3.
Investment in new ventures
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Threats
1.
Intense competition
2.
Regulatory issues
3. Economic recessions
Ethical Principles and Frameworks
•
Amazon's Supply Chain Standards set forth requirements governing labor standards and working conditions.
•
Internal impacts would be the workers. •
External impacts that the customers might see the company in a good way and to continue using the company.
Ethical Challenges
•
Warehouse Abuses
•
Exploitation of temporary workers
•
A toxic environment for workers
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CSR Program
•
Employee Hiring and Training Programs
•
Corporate Social Responsibility Issues
•
Diversity
•
Equity •
Inclusion into its culture
References
Amazon Corporate Social Responsibility (CSR) and sustainability
. https://www.thomasnet.com/articles/other/amazon-csr-
sustainability/#:~:text=In%20addition%20to%20these%20inclusive,technical%20and%20non%2Dtechnical%20positions.
Amazon Global Human Rights Principles
. Sustainability (US). https://sustainability.aboutamazon.com/human-rights/principles
Cuofano, W. I. G. (2023). Amazon Mission Statement and Vision Statement In A Nutshell.
FourWeekMBA
. https://fourweekmba.com/amazon-vision-statement-mission-statement/#:~:text=Amazon%27s%20mission
%20statement%20is%20to,and%20endeavors%20to%20offer%20its
Engaging with the communities where we live and work
. US About Amazon. https://www.aboutamazon.com/impact/economy/community-investments#:~:text=We%20address%20immediate%20needs
%E2%80%94such,in%20need%20following%20natural%20disasters.
Gupta, S. (2023). Amazon SWOT 2023 | SWOT analysis of Amazon.
Business Strategy Hub
. https://bstrategyhub.com/swot-
analysis-of-amazon-amazon-swot/
Hall, M. (2023b, September 12).
Amazon.com | History & Facts
. Encyclopedia Britannica. https://www.britannica.com/topic/Amazoncom
Inside Amazon’s culture of inclusion for employees and communities.
US About Amazon
. https://www.aboutamazon.com/news/workplace/inside-amazons-culture-of-inclusion-for-employees-customers-and-
communities
Pereira, D. (2023, March 3). Amazon SWOT Analysis (2023).
Business Model Analyst
. https://businessmodelanalyst.com/amazon-
swot-analysis/
The ethical issues with Amazon – ETHICAL UNICORN
. (2019, January 12). https://ethicalunicorn.com/2019/01/12/how-ethical-is-
amazon/
Who we are | About Amazon
. US About Amazon. https://www.aboutamazon.com/about-us#:~:text=Amazon%20is%20guided%20by
%20four,Earth%27s%20safest%20place%20to%20work.