Continuous Quality Improvement Using a Social Marketing Approach

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School

Grand Canyon University *

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Course

450

Subject

Medicine

Date

Jan 9, 2024

Type

pptx

Pages

15

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Continuous Quality Improvement Using a Social Marketing Approach Rachel Reyes Health Care Administration, Grand Canyon University HCA-450: Quality in Health Care Sue Barnum 10/16/2022
Problem: Specimens are mislabeled • What exactly is specimen mislabeling? Sorts of specimens gathered • Tissues • Blood • Sputum/Stool Inaccurate or incorrect specimen labeling • Utilized incorrect patient label • Failure to adhere to bedside labeling • Patient-to-nurse ratio • Patients' sensitivity
Proper labeling of collected specimens is proposed Investing in Labeling Systems for Point of Care: • Use at Bedside What is proper labeling at the bedside? What advantages do patients receive? • An accurate diagnosis • Proper treatment • Implementation of interventions appropriately What are the advantages for the company? • Reduce Cost and Liability • Reduced Error
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Analysis of SWOT (strengths, and weaknesses) Strengths examples: Enhances Patient Security Enhance the Productivity of Providers Reduces Wait Time for Treatment Reduces the Mistaken Cost to the Organization Weakness examples: Expenses for Training Staff Hardware and software costs Supplies' Constant Price Possibility of a delay in updates or offline status
Analysis of SWOT (opportunities, and threats) Opportunities examples: Strength of the Geographical Market Dedicated Funds for Hospital Expansion Growth of the Community's Population Market Control Patient Experience Reputation Threats examples: The Continuous Development of Healthcare Technology Depleted Supply from Vendors Limitations on Payment Competitors
Positively Influencing the Target Audience Examples: • Geography • Demographics • Psychographic • Behavior
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Goals and Specific Objectives Reduce laboratory specimen errors 1 Reduce Care Wait Time 2 Protect the Treatment and Diagnosis of the Patient 3 Enhanc e Patient Results 4 Enhance Provider Productiv ity 5 Eliminate Organizati onal Risk and Costs 6
Error Reduction and Strategies for Quality Improvement • System for Labeling the Bedside • Reduces the chance of error • Directly affects outcomes • Increase employee output • Enhanced safety compliance • Respect for Joint Commission Guidelines
The circumstances surrounding the improvement proposal's implementation Positive Factors example: • Budgetary Implications of Error Reduction for the Organization • Setting a New Standard for Patient Safety • Increases Patient and Provider Trust Negative Factors examples: • Launch Costs • Resistance from Employees • Revision of the current procedures • Risk of Error During the Transfer
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Proposal's Strategic Target Market • Capture Talent for Staff Development • Sessions of instruction in small groups • Invest in Employee Productivity • Easy to Use • Feedback from patients and staff
Prepare to Keep an Eye on and Assess the Success • Concentrate on Reducing Statistical Errors • Assess the Financial Effects • Work with staff members responsible for quality and safety as a partner • Respondents to the Survey • Identify Seamlessness Objectively • Selectively Work with Expert Vendors
What kind of financial backing and monetary constraints exist? Financial Support examples: • Budget for Quality and Safety • Dedicated Lab Supply Funds in the Right Place • Deal with the vendor allowance • Set up a trial period with the vendor • Lease vs. buying Limitations in the Budget examples: • Control of the Transitional Period • Expenses for Employee Training • Implementation Timing • Constant Costs
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Plan for Implementation APPROVAL BY THE CFO AND ADMINISTRATIVE TEAM APPROPRIATE FUNDS ORDERED SUPPLIES AND EQUIPMENT AWARENESS OF STAFF DEVELOPMENT LEADERSHIP TRAINING STAFF TRAINING
Plan for implementation cont. TRANSMISSION OF EQUIPMENT IMPROVEMENTS TO LAB COLLECTION PROCEDURES AND STAFF TRAINING IMPLEMENTATIO N OF PROCEDURES, POLICIES, AND PROTOCOLS EQUIPMENT TESTING AND INVENTORY INSTALLATION OF SOFTWARE LAUNCH
References: • Calibey, S. (2021, June 29). 12 Tips for Creating a Successful Project Implementation Plan. Retrieved from Nifty : https://niftypm.com/blog/12-tips-for- creating-a-successful-project-implementation-plan/# • Hub, T. R. (2018, April 30). Health Communication. Retrieved from RHIHUB: https://www.ruralhealthinfo.org/toolkits/health-promotion/2/strategies/health- communication • Medicine, D. o. (2022 ). SPECIMEN LABELING REQUIREMENTS . Retrieved from University of Califorina, Irvine School of Medicine : https://www.pathology.uci.edu/services/specimen-labeling-requirements.asp • Purcarea, V. (2019). The impact of marketing strategies in healthcare systems. medicine and life, 93-96.
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