TytoHome (Group 4 9am)
pptx
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School
Northeastern University *
*We aren’t endorsed by this school
Course
2201
Subject
Medicine
Date
Dec 6, 2023
Type
pptx
Pages
12
Uploaded by PresidentRaven3613
TytoHome: An Easy Access Doctor Alexander Hiatt, So Yeon (Sherry) Kim, Samuel Lee, Mateo Rodes Knuth, Juan Perez, Connor Bruce, Ivan Sokolenko
What is TytoHome?
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Tytohome is a Medical Exam Kit ●
It performs guided medical exams, anywhere, anytime
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How it works ○
1. Perform the medical exam
○
2. Send to doctor ○
3. Get Diagnosis and prescription
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What is in the kit?
Benefits of TytoHome
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You can get diagnosis and treatment for many common conditions
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Anywhere
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Safe
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Quick ●
24/7
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Free of charge ●
Simple
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Unique Selling Proposition of TytoHome
“ Check-up without the check-in”
Target Market
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Tech-savvy, early adopters
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Age Range: 21 – 40
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Income: low-to middle-class ●
Household Technology: one minimum
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Presence of Kids: Mostly mixed
Millennial and early Gen Z consumers who want easy and affordable access to basic medical examinations anywhere at any time of the day.
Relative Advantage Medical Exam Kits provided by companies such as Hopkins Medical.
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The relative advantage for Tyto Home comes from the direct contact with medical professionals for analysis of the information recorded and advice on future medical options including prescriptions. The Tyto Home kit also has guided instruction for checkups and other evaluations.
In Person Medical Exam offered through a medical center.
-
The relative advantage for Tyto Home comes from the easier access from any location for the consumer and the free cost of the evaluation.
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Compatibility
-
With the increase in use of phones and laptops, Tytocare is becoming more compatible.. -
There are 294.15 million smartphone users in the United States. 85% of American adults use smartphones. -
Increase in vuse of virtual platforms for meetings (Zoom and Microsoft Teams).
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TytoCare is lightweight, compact, and portable. It is designed for all types of remote use. All you need is the TytoApp, a smartphone or tablet, and a Wi-Fi connection.
Complexity
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TytoHome simplifies a visit to the doctor ●
Features
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Tyto Device with Exam Camera and Thermometer
○
Tyto Otoscope, Stethoscope and tongue depressor adaptors
○
TytoVisit platform (Includes the TytoApp and Clinician Dashboard) for conducting live video exams, reviewing exams and communicating with patients
○
Travel Kit
Trialability
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When someone close to you is sick, they can try the TytoHome if a relative or friends has the medical exam kit and determine its value before adoption
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Novant Health partnered with Tyto Care which will allow Novant Health patients to have access to the TytoHome examination device and try the technology
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Available through LiveHealth Online, which is powered by the telehealth company American Well ●
Provided through partnership with Ochsner Health in Louisiana and Sanford Health in North and South Dakota (not-for-
profit integrated health care delivery systems)
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Observability
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There is a clear and observable positive outcome from implementation ●
It takes only minutes to talk to a Novant Health provider, depending on how many people are “in line” ahead of you.
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The TytoHome medical exam kit provides high quality and instant digital sounds and pictures (heart, lungs, ears, throat, skin) to you and your physician
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Enables live video conversations with your physician and immediate diagnosis and treatment plans are provided if needed
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The TytoHome’s positive results are immediately seen since the customer can get medical attention almost instantly at any time of the day and from the comfort of their home.
Marketing Strategies
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Business to Consumer
) Social Network and Viral marketing:
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Focus on providing consumers with content of our product through social media platforms (Facebook, instagram, youtube…), since our age range consists of active users. -
Objective through this strategy is to increase the relevancy of our product with SEO (“search-engine-optimization”) Paid Media Advertising
: -
Growing consumer traffic in our website through paid advertising - CPC (“cost-per-click”) - company pays every time a consumer clicks the website link Affinity marketing
:
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Partnership with a larger healthcare company in order to reach other market segments and a larger number of consumers
Seasonality
:
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We will advertise more during cold months of the year (December - February) since it is the time of year where people get more colds, which will make more use of the tytohome
Direct Selling
: -
This strategy consists of marketing and selling the product directly to consumers. -
Helpful strategy to build relationships with consumers by demonstrating the strengths and benefits of out product face-
to-face. Mainly focusing of B2C marketing strategies since our objective is to reach consumers
Works Cited
https://www.weidert.com/blog/top-10-most-effectiv
e-marketing-strategies#social-networks-and-viral-
marketing
https://www.swica.ch/en/private/health/medical-as
sistance/telemedicine/tytohome#vorteile333
https://www.bbc.com/news/technology-3840394
4#:~:text=The%20TytoHome%20is%20designed%20
to,but%20medics%20may%20need%20convincing
.
https://www.tytocare.com/how-tyto-works/
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