andre venable health care marketing project 3
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School
Southern New Hampshire University *
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Course
IHP-510
Subject
Medicine
Date
Dec 6, 2023
Type
docx
Pages
3
Uploaded by DrRose571
Andre’ P. Venable
Columbia Southern University
Health Care Marketing – Unit III Project
Dr. Kristine Jordan
25 October 2023
A community health needs assessments also known as a CHNA is an
important tool in identifying and correcting issues in a community. For this I have
chosen the Ochsner Lafayette General (OLG), a local hospital system near my
hometown. OLG is one of the largest hospital systems in south Louisiana, serving
the Lafayette and sounding areas. There is several areas for improvement as found
in the CHNA, such as better serving the socioeconomically disadvantaged in the
area, violent crimes, education, and the abundance of preventable deaths. The
importance of this is by first identifying the problem we can plan and strategize to
make a difference where it counts.
Upon researching the CHNA there were a few areas identified that could
be improved that would cause a great impact in the community. The first of the
area of improvement are the medically underserved area of Evangline, and St
Landry Parishes these two areas scored a 34.1 and a 40.9 respectfully on the imu
index scale. The next area of improvement would be the socioeconomic status of
Iberia and St Mary parishes which both have an unemployment rate of 8.1.
After doing the research I think the best course of action to correct the
issues with the medically underserved area is to institute a program that would
involve a sort of rotating of hospital staff for training and correcting short-staffed
hospitals in the area. My solution to the next problem would be for the
socioeconomical issues in the undervalued parishes, it would have to be a more
long-term solution and that would be to invest more resources into the education
in the parishes of Iberia and St Landry. Also, possible given some sort of
incentives for more business to set up shop in the area, which would increase job
availability. Both issues are a long-term problem that need long- term solutions.
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