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School

Seneca College *

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MRK213

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Medicine

Date

Dec 6, 2023

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docx

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Uploaded by LieutenantWildcatMaster848

Question 1 A. Facilitating Supplementary Services: Wi-Fi and Free Coffee/Tea: In the front office waiting area, Bytown Dental Associates provides internet access as well as complementary coffee and tea. Children's Waiting space: The clinic provides a separate waiting space for children that is furnished with entertainment alternatives. B. How These Services Aid in the Delivery of Core Services: Wi-Fi and free coffee/tea: These amenities improve the whole patient experience, helping patients and their families feel more at ease while waiting. Patients may use the internet, drink coffee or tea, and keep themselves entertained while waiting. Supervised Waiting Room for Kids: This service caters to families by providing a pleasant and interesting environment for children, decreasing stress for parents, and making the experience more family friendly. Bonus: Competitive Advantage Bytown Dental Associates may benefit from the old wood furnishings and warm color design, as well as the peaceful ambiance. This distinct and welcoming setting sets the practice apart from rivals that have more professional and sterile-looking waiting rooms. Question 2 Give examples of the three Ps in the marketing mix: Product: Bytown Dental Associates provides high-quality dental treatments with an emphasis on patient comfort and satisfaction. The clinic's layout and patient-centered policies provide a friendly environment. Location: The new location is ideally situated in downtown Ottawa, making it accessible to patients in the region. There is also free parking and allocated spots in a neighboring City Parking Lot. Promotions: Jean Luc has begun advertising and marketing operations to attract more patients and improve income. Question 3

Dental Services Market Segmentation: Preventive Care Seekers: These people prioritize frequent check-ups and oral cleanliness to preserve good oral health. Cosmetic Dentistry Enthusiasts: This section includes those who want to improve their smile with teeth whitening, veneers, or other cosmetic treatments. Emergency Dental Patients: Individuals who need emergency treatment for dental disorders such as acute toothaches or accidents. Pediatric Dentistry for Families: This category comprises families with young children who need specialized pediatric dental treatment. Anxious Patients: People who have dental anxiety want extra comfort and confidence throughout their appointments. The major reason for obtaining dental treatment, whether preventative, cosmetic, emergency, family-oriented, or anxiety-focused, distinguishes each sector. Question 4 Statement of Positioning: "Bytown Dental Associates: An oasis of comfort and care for your oral health." Experience high- quality dentistry in a welcoming and relaxing environment." Question 5 A. New Patient Attraction Marketing/Communication/Advertising Activities: Enhance your online presence by investing in a user-friendly website, search engine optimization (SEO), and social media marketing to reach prospective consumers looking for dental services in Ottawa. Referral Program: Implement a referral program for current patients, including incentives for introducing friends and family. Community Engagement: Participate in local community activities, health fairs, or sponsorships to raise brand awareness and create trust in the community. B. Education/Promotion or Public Relations Strategy to Assist Patients in Overcoming Anxiety:

Organize a monthly or quarterly "Open House" event where prospective patients may visit the clinic, meet the staff, and ask questions in a casual, no-pressure situation. This helps nervous individuals to get acquainted with the setting and establish trust before booking appointments.

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References: Hensley, L. (2019) Global News - staff personalities: Laura Hensley, Global News. Available at: https://globalnews.ca/author/laura-hensley/. Beaton, L., Freeman, R. and Humphris, G. (2014) Why are people afraid of the dentist? observations and explanations , Medical principles and practice: international journal of the Kuwait University, Health Science Centre . Available at: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5586885/.

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