Ray Kroc & McDonald's History, Controversy & Facts
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Date
Nov 24, 2024
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Uploaded by EarlIce12257
Ray Kroc and McDonald's:
History:
Early Life:
●
Ray Albert Kroc was born on October 5, 1902, in Oak Park, Illinois. Before entering
the fast-food industry, Kroc had a career as a paper cup salesman and later
worked in the Multimixer milkshake machine business.
Introduction to McDonald's:
●
In 1954, Kroc learned about a small but successful San Bernardino, California,
restaurant run by Richard and Maurice McDonald. The restaurant used a unique
and efficient system for preparing and serving food quickly.
Franchise Agreement:
●
Recognizing the potential of the McDonald brothers' concept, Kroc proposed the
idea of franchising the restaurant. In 1955, he founded McDonald's Corporation
and opened the first franchised McDonald's restaurant in Des Plaines, Illinois.
Expansion and Success:
●
Under Kroc's leadership, McDonald's grew rapidly. The franchise model,
standardized menu, and emphasis on quick service contributed to the company's
success. By the end of the 1960s, McDonald's had expanded both nationally and
internationally.
Controversy:
Franchise Dispute with McDonald Brothers:
●
Over time, conflicts arose between Ray Kroc and the McDonald brothers
regarding the direction and control of the company. In 1961, Kroc bought out the
McDonald brothers for $2.7 million, gaining full control of the company.
Supersizing and Health Concerns:
●
In the later years of McDonald's expansion, the company faced criticism for its
role in contributing to the rise of obesity and health issues. The introduction of
larger portion sizes, promotions, and a menu high in processed foods raised
concerns about the impact on public health.
Labor Practices:
●
McDonald's has faced criticism for its labor practices, including low wages for its
workers. Over the years, there have been protests and calls for improved working
conditions and increased wages within the fast-food industry.
Impact on Environment:
●
McDonald's, like many large fast-food chains, has been scrutinized for its
environmental impact. Issues include packaging waste, deforestation linked to
beef production, and the use of single-use plastics. The company has taken
steps to address some of these concerns in recent years.
Facts:
Golden Arches and Iconic Logo:
●
The iconic Golden Arches logo was introduced in 1962. It has become one of the
most recognizable symbols in the world, symbolizing the McDonald's brand.
Big Mac and Ronald McDonald:
●
The Big Mac, introduced in 1968, became one of McDonald's most famous menu
items. Ronald McDonald, the company's mascot, was introduced in 1963 and has
since become a prominent figure in McDonald's marketing.
Global Presence:
●
McDonald's is one of the largest and most successful fast-food chains globally,
with thousands of restaurants in over 100 countries. The company has adapted
its menu to suit local tastes and preferences in various regions.
McCafe and Diversification:
●
McDonald's has diversified its menu over the years, introducing items like salads,
fruit smoothies, and premium coffee under the McCafe brand. This diversification
aimed to cater to changing consumer preferences and health trends.
Happy Meal and PlayPlaces:
●
The Happy Meal, introduced in 1979, has been a popular choice for families,
featuring a small toy with the meal. McDonald's PlayPlaces, indoor play areas for
children, were introduced in the 1980s.
Ray Kroc's vision and business acumen transformed McDonald's from a small California
restaurant into a global phenomenon. While the company has enjoyed immense success, it has
also faced criticism and controversy over various issues, prompting changes in its practices
over the years.
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