BSBMKG552 Assessment 1

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School

Australian Pacific College *

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Course

552

Subject

Marketing

Date

Feb 20, 2024

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Uploaded by JudgeSparrowPerson1032

BSBMKG552 Assessment 1 V1 Page 1 of 7 Assessment method-based instructions and guidelines: Knowledge Test Assessment type  Written Questions Instructions provided to the student: Please refer to the Student Assessment Information Pack for full details on instructions and the pre- assessment checklist that you should check before attempting any assessment task. Assessment task description:  This is the first (1) assessment task you must successfully complete to be deemed competent in this unit of competency.  The Knowledge Test is comprised of four (4) written questions  You must respond to all questions and submit them to your Trainer/Assessor.  You must answer all questions to the required level, e.g. provide an answer within the required word limit, to be deemed satisfactory in this task  You will receive your feedback within one (1) week, and you will be notified by your Trainer/Assessor when your results are available. Applicable conditions:  All knowledge tests are untimed and are conducted as open book assessment (this means you can refer to your textbook during the test).  You must read and respond to all questions.  You may handwrite/use a computer to answer the questions.  You must complete the task independently.  No marks or grades are allocated for this assessment task. The outcome of the task will be Satisfactory or Not Satisfactory.  As you complete this assessment task, you are predominately demonstrating your written skills and knowledge to your trainer/assessor. Resubmissions and reattempts:  Where a student’s answers are deemed not satisfactory after the first attempt, a resubmission attempt will be allowed.  The student may speak to their trainer/assessor if they have any difficulty in completing this task and require reasonable adjustments.  For more information, please refer to the Training Organisation’s Student Handbook. Location:  This assessment task may be completed in: ☐ a classroom

BSBMKG552 Assessment 1 V1 Page 2 of 7 ☒ learning management system (i.e. Moodle), ☐ workplace, ☐ or an independent learning environment.  Your trainer/assessor will provide you with further information regarding the location for completing this assessment task. Instructions for answering the written questions:  Complete a written assessment consisting of a series of questions.  You will be required to answer all the questions correctly.  Do not start answering questions without understanding what is required. Read the questions carefully and critically analyse them for a few seconds; this will help you to identify what information is needed in the answer.  Your answers must demonstrate an understanding and application of the relevant concepts and critical thinking.  Be concise, to the point and write answers within the word-limit given to each question. Do not provide irrelevant information. Remember, quantity is not quality.  You must write your responses in your own words.  Use non-discriminatory language. The language used should not devalue, demean, or exclude individuals or groups based on attributes such as gender, disability, culture, race, religion, sexual preference or age. Gender-inclusive language should be used.  When you quote, paraphrase, summarise or copy information from other sources to write your answers or research your work, always acknowledge the source. Purpose of the assessment This assessment task is designed to evaluate student’s knowledge essential to design and develop marketing communication plans in a range of contexts and industry settings and knowledge regarding the following:  Knowledge of the legislative requirements relevant to marketing communication plans  Knowledge of the key features of marketing communications plans  Knowledge of the content and format of marketing communication plans, including:  purpose statement o definition of the target audience o analysis of product or service o legal and ethical constraints o marketing communication functions and media vehicles  Knowledge of the procedures for developing budget proposals. Task instructions

BSBMKG552 Assessment 1 V1 Page 3 of 7  This is an individual assessment.  To ensure your responses are satisfactory, consult a range of learning resources and other information such as handouts, textbooks, learner resources etc.  To be assessed as Satisfactory in this assessment task, all questions must be answered correctly.

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BSBMKG552 Assessment 1 V1 Page 4 of 7 Assessment Task 1: Knowledge Test Provide your response to each question in the box below. Q1: Discuss the legislative requirements relevant to marketing communication plans as per the Australian Consumer Law (Schedule 2, Competition and Consumer Act 2010 (Cth)) (ACL) in 100- 150 words. Q2: What is a marketing communication plan, and what are its key features? Discuss any four (4) key features in 200-250 words.

BSBMKG552 Assessment 1 V1 Page 5 of 7 Q3: Discuss the following content and format of marketing communication plan in 70-120 words each: a) purpose statement b) definition of the target audience c) analysis of product or service d) legal and ethical constraints e) marketing communication functions and media vehicles

BSBMKG552 Assessment 1 V1 Page 6 of 7 Q4: Explain the procedures for developing a budget proposal in marketing communication plan in 200-250 words:

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