BSBMKG544 Assessment 1

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Australian Pacific College *

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MSS405088

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Marketing

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Feb 20, 2024

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BSBMKG544 Assessment 1 V1 Page 1 of 13 Assessment method-based instructions and guidelines: Knowledge Test Assessment type  Written Questions Instructions provided to the student: Please refer to the Student Assessment Information Pack for full details on instructions and the pre- assessment checklist that you should check before attempting any assessment task. Assessment task description:  This is the first (1) assessment task you must successfully complete to be deemed competent in this unit of competency.  The Knowledge Test is comprised of seven (7) written questions  You must respond to all questions and submit them to your Trainer/Assessor.  You must answer all questions to the required level, e.g. provide an answer within the required word limit, to be deemed satisfactory in this task  You will receive your feedback within one (1) week, and you will be notified by your Trainer/Assessor when your results are available. Applicable conditions:  All knowledge tests are untimed and are conducted as open book assessment (this means you can refer to your textbook during the test).  You must read and respond to all questions.  You may handwrite/use a computer to answer the questions.  You must complete the task independently.  No marks or grades are allocated for this assessment task. The outcome of the task will be Satisfactory or Not Satisfactory.  As you complete this assessment task, you are predominately demonstrating your written skills and knowledge to your trainer/assessor. Resubmissions and reattempts:  Where a student’s answers are deemed not satisfactory after the first attempt, a resubmission attempt will be allowed.  The student may speak to their trainer/assessor if they have any difficulty in completing this task and require reasonable adjustments.  For more information, please refer to the Training Organisation’s Student Handbook. Location:  This assessment task may be completed in: ☐ a classroom ☒ learning management system (i.e. Moodle),

BSBMKG544 Assessment 1 V1 Page 2 of 13 ☐ workplace, ☐ or an independent learning environment.  Your trainer/assessor will provide you with further information regarding the location for completing this assessment task. Instructions for answering the written questions:  Complete a written assessment consisting of a series of questions.  You will be required to answer all the questions correctly.  Do not start answering questions without understanding what is required. Read the questions carefully and critically analyse them for a few seconds; this will help you to identify what information is needed in the answer.  Your answers must demonstrate an understanding and application of the relevant concepts and critical thinking.  Be concise, to the point and write answers within the word-limit given to each question. Do not provide irrelevant information. Remember, quantity is not quality.  You must write your responses in your own words.  Use non-discriminatory language. The language used should not devalue, demean, or exclude individuals or groups based on attributes such as gender, disability, culture, race, religion, sexual preference or age. Gender-inclusive language should be used.  When you quote, paraphrase, summarise or copy information from other sources to write your answers or research your work, always acknowledge the source. Purpose of the assessment This assessment task is designed to evaluate student’s knowledge essential to plan and monitor direct marketing activities in a range of contexts and industry settings and knowledge regarding the following:  Knowledge of the types of direct marketing activities  Knowledge of the target audience outcomes from direct marketing activities  Knowledge of the content of a proposal for direct marketing activities including: o objectives and purpose of marketing strategy o detailed budget o timelines o implementation plan o performance indicators  Knowledge of the development of a proposal for direct marketing activities  Knowledge of the negotiation strategies  Knowledge of the methods of evaluating effectiveness of direct marketing activities

BSBMKG544 Assessment 1 V1 Page 3 of 13  Knowledge of the sources of advice available on contract requirements for direct marketing activities. Task instructions  This is an individual assessment.  To ensure your responses are satisfactory, consult a range of learning resources and other information such as handouts, textbooks, learner resources etc.  To be assessed as Satisfactory in this assessment task, all questions must be answered correctly.

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BSBMKG544 Assessment 1 V1 Page 4 of 13 Assessment Task 1: Knowledge Test Provide your response to each question in the box below. Q1: Discuss in detail any five (5) types of direct marketing activities in 250-300 words.

BSBMKG544 Assessment 1 V1 Page 5 of 13

BSBMKG544 Assessment 1 V1 Page 6 of 13 Q2: Answer the following questions: 2.1 What outcomes related to the target audience are generated from direct marketing activities. (200-250 words) 2.2 What are the benefits of direct marketing for an organisation to create customer value. (50- 100 words)

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BSBMKG544 Assessment 1 V1 Page 7 of 13 Q3: Discuss the content of the proposal for direct marketing activities in 350-450 words:  Objectives and purpose of marketing strategy  Detailed budget  Timelines  Implementation plan  Performance indicators

BSBMKG544 Assessment 1 V1 Page 8 of 13 Q4: List and explain the components included in developing the direct marketing proposal. (300-350 words)

BSBMKG544 Assessment 1 V1 Page 9 of 13 Q5: Discuss any five (5) negotiation strategies used to market the products and services. (250-300 words)

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BSBMKG544 Assessment 1 V1 Page 10 of 13

BSBMKG544 Assessment 1 V1 Page 11 of 13 Q6: Discuss the following methods of evaluating the effectiveness of direct marketing activities. (200-250 words) a) Return on investment b) Cost per win (sales) c) Cost per lead d) Incremental sales e) Cost per value

BSBMKG544 Assessment 1 V1 Page 12 of 13 Q7: Explain the following sources of advice available on contract requirements for direct marketing activities. (250-300 words) a) Advertising and selling guide by Australian Competition and Consumer Commission (ACCC) b) Government websites

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BSBMKG544 Assessment 1 V1 Page 13 of 13

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