Module 5 Quiz

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Southern New Hampshire University *

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645

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Marketing

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Feb 20, 2024

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Question 1 0/ 2 points What are primary considerations in identifying a target audience? Select all that apply. | Demographic factors Health factors 4 Geographic factors | Psychographic factors Environmental factors W Hide question 1 feedback Abusiness determines its target audience based on its offerings and the interest and engagement of its primary audience. Factors can include where the business is and where the customer base is, what the customer is most interested in, and the age and socioeconomic abilities of the customer. Question 2 2/ 2 points Which of the following is a crisis management strategy? Select all that apply. | Ensure comprehensive communications are in place for the employees of the company Email employees if a crisis occurs Shelter employees from understanding the values of the organization | Communicate and live the values of the company w Hide question 2 feedback

Question 3 2/ 2 points Which of the following is a form of digital marketing? Select all that apply. | Social media content Outdoor advertising (billboards, etc.) | Retailer websites | Mobile application content w Hide question 3 feedback Digital marketing utilizes internet and online digital technology. Question 4 2/ 2 points Which generation has been raised on tablets, smart phones, and social media? Millennials e GenZ Baby Boomers Gen X w Hide question 4 feedback i" generation because they are always connected with their digital devices. Gen Z is unique in this characteristic. Generation Z is also known as the

Question 5 2/ 2 points One marketing approach will generally work for all target audience demographics. True o) False w Hide question 5 feedback Different target audiences view and consume media content differently based on several different factors including age, interests, and media viewing and listening habits. Question 6 2/ 2 points Which of the following are considered “traditional marketing methods”? Select all that apply. | Print advertising | Radio advertising Blog posts | TV advertising w Hide question 6 feedback Traditional marketing methods relate to nondigital methods.

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Question 7 2/ 2 points What are the components of the triple bottom line (TBL)? Select all that apply. | Profit Price | Planet | People w Hide question 7 feedback The triple bottom line (TBL) is focused on not only profit but also the impact the business has on society and the environment. Question 8 0/ 2 points Which of the following are valid consumer research methods? Select all that apply. | Focus groups | Surveys 2XMonitored social media listening Asking your friends and neighbors questions w Hide question 8 feedback Consumer research should be conducted in a formal manner to be valid.

Question 9 2/ 2 points Potential customers have an expectation of ethical conduct from a company. o) True False w Hide question 9 feedback Consumers have long expected companies they support to conduct business in both an ethical and legal manner. Question 10 2/ 2 points When considering legal issues impacting marketing, which of the following must be avoided? Select all that apply. | False advertising Use of a celebrity spokesperson Using digital marketing methods | Predatory pricing strategies w Hide question 10 feedback False advertising and predatory pricing strategies are not only unethical but are deemed illegal.

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