Plan and Monitor Direct Marketing Activities: Skills Test Guide

BSBMKG544 Assessment 2 V1 Page 1 of 68 Assessment method-based instructions and guidelines: Skills Test Assessment type  Skills Test - Plan and monitor direct marketing activities Instructions provided to the student: Please refer to the Student Assessment Information Pack for full details on instructions and the pre- assessment checklist that you should check before attempting any assessment task. Assessment task description:  This is the second (2) assessment task you must successfully complete to be deemed competent in this unit of competency.  This assessment task is a Skills Test.  This assessment task consists of three (3) practical demonstration activities.  Activity 1: Establish direct marketing activities.  Activity2: Implement direct marketing activities according to legislative requirements.  Activity 3: Evaluate direct marketing activities.  You will receive your feedback within one (1) week, and you will be notified by your trainer/assessor when your results are available.  You must attempt all activities of the project for your trainer/assessor to assess your competence in this assessment task. Applicable conditions:  This skill test is untimed and is conducted as an open book assessment (this means you are able to refer to your textbook or other learner materials during the test).  You will be assessed independently on this assessment task.  No marks or grades are allocated for this assessment task. The outcome of the task will be Satisfactory or Not Satisfactory.  As you complete this assessment task, you are predominately demonstrating your skills, techniques and knowledge to your trainer/assessor.  Your trainer/assessor may ask you relevant questions during this assessment task Resubmissions and reattempts:  Where a student’s answers are deemed not satisfactory after the first attempt, a resubmission attempt will be allowed.  The student may speak to their trainer/assessor if they have any difficulty in completing this task and require reasonable adjustments.  For more information, please refer to the Training Organisation’s Student Handbook.

BSBMKG544 Assessment 2 V1 Page 2 of 68 Location:  This assessment task may be completed in: ☐ a classroom ☒ learning management system (i.e. Moodle), ☐ workplace, ☐ or an independent learning environment.  Your Trainer/Assessor will provide you with further information regarding the location for completing this assessment task. Purpose of the assessment The purpose of this assessment task is to assess the student’s knowledge and skills essential to plan and monitor direct marketing activities in a range of contexts and industry settings.  Skills to research, select and create budget for direct marketing activities  Skills to plan timelines for implementation and continuation of direct marketing activities  Skills to develop direct marketing activity proposal  Skills to present proposal to relevant personnel according to organisational policies and procedures  Skills to negotiate and draft contracts for direct marketing activities in consultation with relevant personnel  Skills to recommend and record improvements to future marketing activities.. Task instructions  This assessment task aims to assess the students’ knowledge and skills essential to plan and monitor direct marketing activities for specific services and products.  The student will take on the role of the Marketing Manager.  The trainer/assessor will take on the role of Operations Manager.  The trainer/assessor will allocate the role of the following stakeholders to the staff members: o Digital marketing copywriter o Digital Marketing Executive o Team leader (Online Marketing)  The trainer/assessor must ensure that the allocated stakeholders participate in required activities with the student.  The trainer/assessor must provide the college e-mail addresses of the staff members to the student.  Each student will be assessed individually for all assessment activities.  The student will have the responsibility to manage the staff members.  For activity, where the meeting is to be conducted: o If the meeting is a face-to-face meeting

BSBMKG544 Assessment 2 V1 Page 3 of 68  The trainer/assessor will supervise/observe the meeting as well  The student must complete the meeting agenda, meeting minutes and associated templates o If the meeting is conducted online  The student must use video conferencing tools such as zoom  The student must record the meetings and send the recorded meetings to the trainer/assessor.  The student must complete the meeting agenda, meeting minutes and associated templates  The trainer/assessor will assess the meeting based upon the recorded meeting and the templates completed.  The student must use the templates provided to document their responses.  The student must follow the word limits specified in the templates.  The trainer/assessor must assess the student using the performance checklist provided.

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