Benchmark- Digital Business Plan
.docx
keyboard_arrow_up
School
Glendale Community College *
*We aren’t endorsed by this school
Course
605
Subject
Marketing
Date
Feb 20, 2024
Type
docx
Pages
4
Uploaded by daisyleigh18
Benchmark Digital Business Plan
Benchmark Digital Business Plan
Grand Canyon University
MKT-607: Marketing Management
October 25, 2023
Daisy Ortega
Dr. Mayuresh Kelkar
Benchmark Digital Business Plan
Digital Marketing Strategies
In the simulation the decision to dedicate a portion of Carbon Edge Bikes’ promotional budget to digital marketing is set due to the functionality of the business. First is utilizing both Business to Consumer and Business to Business platforms to help ensure audience satisfaction. This allows us to have a digital platform that reaches customers online that initially would not have been reached before at more of a cost-efficient way. Lastly, digital marketing allows for information to be directly targeted, and measured as a way to keep optimization of what consumers are needing or wanting in the brand. Digital Media Impact
Carbon Edge Bikes’ marketing strategies include the needs and wants of the consumers first. This will be done by combining the utilization of the Business to Business and Business to Consumer plans as a way to dedicate specific options for the customer. For our B2B marketing strategies we are establishing and working with companies that embrace our ideas for reducing carbon footprint, embodying fitness, and sustainability. For our B2C side of our company our marketing strategies are centered around affordability, performance, and eco-friendly. In order for our company to embrace both B2B and B2C through our marketing strategies is by our advertising, direct selling, and public relations. They all work together in order for Carbon Edge Bikes’ success. Digital Media Types
Digital media is going to be the foundation of Carbon Edge Bikes’ success as we are going to be able to hit an array of customers who have different needs and wants. By doing this we are utilizing for our B2B consumers social media platforms like LinkedIn. This will allow for
our current business shareholders to keep in touch with new information and innovation of
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
Related Questions
ou are to focus on the use of Social Media on a business of Zara. The focus will be on how Social Media enhances the sales of Zara this business :
Describe all the types of Social Marketing platforms available for Zara business to use to connect with their target customer
write a creative advice for Zara business to improve their sales.
arrow_forward
You are to focus on the use of Social Media on a business of Zara. The focus will be on how Social Media enhances the sales of Zara this business : Describe all the types of Social Marketing platforms available for Zara business to use to connect with their target customer . Online Marketing application
Which Social media should be used by Zara business to improve their reach and influence over consumers .
write a creative advice for Zara business to improve their sales.
arrow_forward
Utilizing social platforms in e-Marketing setting can be divided into three steps:
Select one:
a. Detailes, SWOT analysis, and innovative
b. Budget, plan, and clear
. Strategic planning, measure, and tactics
. Strategy, implementation, and anaiytics
arrow_forward
what is Revenue Model for digital business.
pls do with low plagiarism
arrow_forward
Customer relationship management (CRM) is a technology for managing all company's relationships and interactions with customers and potential customers. Explain any FIVE (5) elements of CRM implementation
arrow_forward
Elaborate 5 potential failures or problems in Digital Marketing Planning.
arrow_forward
summarise te following:
In today's digital age, social media has revolutionized the way businesses market their products and services. This holds particularly true for clothing stores, where the visual appeal of fashion items aligns perfectly with the visual-based platforms offered by social media channels. As a result, social media has a significant impact on the marketing strategies of clothing stores, offering ample opportunities for engagement, reach, and customer acquisition.
One key impact of social media as a marketing strategy for clothing stores is its ability to extend the store's reach and attract a larger and more diverse audience. Social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn, have billions of active users worldwide. By establishing a strong presence on these platforms and consistently posting engaging content, clothing stores can showcase their products to a global audience, breaking geographical barriers and tapping into potential customers…
arrow_forward
Describe FOUR (4) Digital E-Commerce platforms that the company uses to market its
products or services. What effect does the digital platform have on the marketing strategy for
generating business income?
arrow_forward
What are the main benefits of using the internet for marketing purposes?
Highlight the differences between traditional marketing and e-marketing.
Choose an internet-based firm and:
(i) Undertake a profile of their customer base using demand analysis;
(ii) Undertake a profile of their marketing mix;
(iii) Identify the values that underpin the brand.
How can interactive television improve customer service as a medium for e-commerce?
Explain how the marketing function of an organisation can benefit from using a customer relationship management (CRM) system.
arrow_forward
In what ways the "6Is of the e-marketing mix" framework can be leveraged by marketers to gain a competitive advantage in the digital landscape? Which of the six key areas are the most important and why? Please provide specific examples to support your arguments and insights. Additionally, consider how the digital marketing landscape has evolved since McDonald and Wilson's original framework was introduced in 1999 and how this may impact the relevance and applicability of the "6Is" today.
arrow_forward
Are you reshaping your customer value proposition for your hotel?
How are you engaging with customers to understand their needs and expectations – and how they are changing in the digital environment?
.How do mobile and online technologies change the way you can engage with and create new value for your customers?
How will you drive the digital agenda in your industry rather than having it imposed on you by competitors?
Please answer the above only if you are absolutely sure, tq
arrow_forward
Imagine you are the marketing director for ZARA:
a) suggest how you would evaluate the threats posed by online retailers
B) outline and justify the objectives you would set for a digital strategy designed to combat these threats.
ZARA is a Spanish apparel retailer based in Spain.
use practical and real examples to explain.
arrow_forward
Search for a company in the Internet and identify its vision, mission, goals and objectives, and values. Examine the company's strategic purpose
arrow_forward
Marketing is managing profitable customer relationships. The aim of marketing is to create value for customers and to capture value from customers in return – a mutually rewarding exchange. Describe the major trends and external forces that are changing the marketing landscape in this age of customer relationships. *700 words*
arrow_forward
Make a summary of your understanding on the following topics:
1. Online Platforms2. Promotion, Traction, and Traffic Monitoring3. Web Analytics
arrow_forward
How do CRM platforms integrate with social media to track and engage with customers?
arrow_forward
Using the media company you use under Product, Price and Place: Coco Fresh Tea and Juice
1. Describe the current promotion activities of Coco Fresh Tea and Juice
2. Propose something that can enhance the marketing activities of Coco Fresh Tea and Juice. Include promotional images.
arrow_forward
You are to focus on the use of Social Media on a business of Zara. The focus will be on how Social Media enhances the sales of Zara this business :
write the SWOT analysis of Zara
Specify and describe the marketing mix element ( the 4 Ps ) of this business in Zara
arrow_forward
What is Customer Relationship Management (CRM), and why is it important for businesses? Provide examples of how CRM systems can enhance customer interactions.
arrow_forward
Aref has an e-commerce company and uses mobile CRM to interact with the customers. Explain the four (4) steps Aref needs to follow to implement a mobile CRM system. Why businessmen such as Aref prefers to use mobile CRM compared to the traditional method? What are some of the drawbacks of using mobile CRM?
arrow_forward
Diamond V Mills makes yeast they generally sell B2B to breweries, bakeries and wholesalers. They want
to enter the B2C market. They have designed and engineered the product and packaging, assigned price
and created a compelling social media and advertising campaign. They currently are not sure how to get
it to the B2C market. What "P" of marketing are they missing?
O place
O perceived value
O promotion
O price
O product
arrow_forward
This essay aims to differentiate between online transaction processing (OLTP) and data warehousing solutions. Additionally, it is imperative to examine the key benefits and drawbacks associated with data warehousing?
arrow_forward
How can CRM (Customer Relationship Management) systems effectively manage customer interactions and data to improve customer satisfaction and increase sales for businesses in various industries, and what are some of the most common challenges faced when implementing CRM systems?
arrow_forward
Imagine you are explaining the difference between digital marketing and e-commerce to a
marketing manager. How would you explain these two terms with real examples?
use practical and real examples to explain.
arrow_forward
Critics claim that Internet tracking infringes consumer privacy rights and that the industry is out of control. Should marketers have access to such information? Discuss the advantages and disadvantages of this activity for both marketers and consumers.
arrow_forward
E-book sales have now surpassed print book sales, resulting in lower margins for all companies in the publishing industry value chain. However, there is a silver lining to this trend—e-books can read the readers. Publishers and e-book retailers are gathering billions of bits of information from e-book readers. The publishing industry has been notorious for not conducting research, leaving authors to lament that they didn’t know who their readers were or what they wanted. The only way to know if readers liked a book was from sales data after the fact. Not anymore. Now companies know how many hours’ readers spend reading a book and how far they get when they open it. Some publishers are even testing e-book manuscripts, revising them based on feedback, and then publishing the print version. Scholastic Inc. has set up online message boards and interactive games to learn what storylines and characters are connecting with readers. Coliloquy digital books let readers choose their own stories,…
arrow_forward
Clear and suitable objectives are required for a digital marketing strategy to be effective. These are often referred to as the 5S’s.
Discuss the five goals.
arrow_forward
SEE MORE QUESTIONS
Recommended textbooks for you
![Text book image](https://www.bartleby.com/isbn_cover_images/9780134492513/9780134492513_smallCoverImage.gif)
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
![Text book image](https://www.bartleby.com/isbn_cover_images/9781259924040/9781259924040_smallCoverImage.gif)
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
![Text book image](https://www.bartleby.com/isbn_cover_images/9781337386920/9781337386920_smallCoverImage.gif)
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
![Text book image](https://www.bartleby.com/isbn_cover_images/9780134149530/9780134149530_smallCoverImage.gif)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
![Text book image](https://www.bartleby.com/isbn_cover_images/9781337407595/9781337407595_smallCoverImage.gif)
![Text book image](https://www.bartleby.com/isbn_cover_images/9780357033777/9780357033777_smallCoverImage.jpg)
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Related Questions
- ou are to focus on the use of Social Media on a business of Zara. The focus will be on how Social Media enhances the sales of Zara this business : Describe all the types of Social Marketing platforms available for Zara business to use to connect with their target customer write a creative advice for Zara business to improve their sales.arrow_forwardYou are to focus on the use of Social Media on a business of Zara. The focus will be on how Social Media enhances the sales of Zara this business : Describe all the types of Social Marketing platforms available for Zara business to use to connect with their target customer . Online Marketing application Which Social media should be used by Zara business to improve their reach and influence over consumers . write a creative advice for Zara business to improve their sales.arrow_forwardUtilizing social platforms in e-Marketing setting can be divided into three steps: Select one: a. Detailes, SWOT analysis, and innovative b. Budget, plan, and clear . Strategic planning, measure, and tactics . Strategy, implementation, and anaiyticsarrow_forward
- what is Revenue Model for digital business. pls do with low plagiarismarrow_forwardCustomer relationship management (CRM) is a technology for managing all company's relationships and interactions with customers and potential customers. Explain any FIVE (5) elements of CRM implementationarrow_forwardElaborate 5 potential failures or problems in Digital Marketing Planning.arrow_forward
- summarise te following: In today's digital age, social media has revolutionized the way businesses market their products and services. This holds particularly true for clothing stores, where the visual appeal of fashion items aligns perfectly with the visual-based platforms offered by social media channels. As a result, social media has a significant impact on the marketing strategies of clothing stores, offering ample opportunities for engagement, reach, and customer acquisition. One key impact of social media as a marketing strategy for clothing stores is its ability to extend the store's reach and attract a larger and more diverse audience. Social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn, have billions of active users worldwide. By establishing a strong presence on these platforms and consistently posting engaging content, clothing stores can showcase their products to a global audience, breaking geographical barriers and tapping into potential customers…arrow_forwardDescribe FOUR (4) Digital E-Commerce platforms that the company uses to market its products or services. What effect does the digital platform have on the marketing strategy for generating business income?arrow_forwardWhat are the main benefits of using the internet for marketing purposes? Highlight the differences between traditional marketing and e-marketing. Choose an internet-based firm and: (i) Undertake a profile of their customer base using demand analysis; (ii) Undertake a profile of their marketing mix; (iii) Identify the values that underpin the brand. How can interactive television improve customer service as a medium for e-commerce? Explain how the marketing function of an organisation can benefit from using a customer relationship management (CRM) system.arrow_forward
- In what ways the "6Is of the e-marketing mix" framework can be leveraged by marketers to gain a competitive advantage in the digital landscape? Which of the six key areas are the most important and why? Please provide specific examples to support your arguments and insights. Additionally, consider how the digital marketing landscape has evolved since McDonald and Wilson's original framework was introduced in 1999 and how this may impact the relevance and applicability of the "6Is" today.arrow_forwardAre you reshaping your customer value proposition for your hotel? How are you engaging with customers to understand their needs and expectations – and how they are changing in the digital environment? .How do mobile and online technologies change the way you can engage with and create new value for your customers? How will you drive the digital agenda in your industry rather than having it imposed on you by competitors? Please answer the above only if you are absolutely sure, tqarrow_forwardImagine you are the marketing director for ZARA: a) suggest how you would evaluate the threats posed by online retailers B) outline and justify the objectives you would set for a digital strategy designed to combat these threats. ZARA is a Spanish apparel retailer based in Spain. use practical and real examples to explain.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
![Text book image](https://www.bartleby.com/isbn_cover_images/9780134492513/9780134492513_smallCoverImage.gif)
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
![Text book image](https://www.bartleby.com/isbn_cover_images/9781259924040/9781259924040_smallCoverImage.gif)
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
![Text book image](https://www.bartleby.com/isbn_cover_images/9781337386920/9781337386920_smallCoverImage.gif)
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
![Text book image](https://www.bartleby.com/isbn_cover_images/9780134149530/9780134149530_smallCoverImage.gif)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
![Text book image](https://www.bartleby.com/isbn_cover_images/9781337407595/9781337407595_smallCoverImage.gif)
![Text book image](https://www.bartleby.com/isbn_cover_images/9780357033777/9780357033777_smallCoverImage.jpg)
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning