Benchmark- Digital Business Plan

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Glendale Community College *

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605

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Marketing

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Feb 20, 2024

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docx

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4

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Benchmark Digital Business Plan Benchmark Digital Business Plan Grand Canyon University MKT-607: Marketing Management October 25, 2023 Daisy Ortega Dr. Mayuresh Kelkar
Benchmark Digital Business Plan Digital Marketing Strategies In the simulation the decision to dedicate a portion of Carbon Edge Bikes’ promotional budget to digital marketing is set due to the functionality of the business. First is utilizing both Business to Consumer and Business to Business platforms to help ensure audience satisfaction. This allows us to have a digital platform that reaches customers online that initially would not have been reached before at more of a cost-efficient way. Lastly, digital marketing allows for information to be directly targeted, and measured as a way to keep optimization of what consumers are needing or wanting in the brand. Digital Media Impact Carbon Edge Bikes’ marketing strategies include the needs and wants of the consumers first. This will be done by combining the utilization of the Business to Business and Business to Consumer plans as a way to dedicate specific options for the customer. For our B2B marketing strategies we are establishing and working with companies that embrace our ideas for reducing carbon footprint, embodying fitness, and sustainability. For our B2C side of our company our marketing strategies are centered around affordability, performance, and eco-friendly. In order for our company to embrace both B2B and B2C through our marketing strategies is by our advertising, direct selling, and public relations. They all work together in order for Carbon Edge Bikes’ success. Digital Media Types Digital media is going to be the foundation of Carbon Edge Bikes’ success as we are going to be able to hit an array of customers who have different needs and wants. By doing this we are utilizing for our B2B consumers social media platforms like LinkedIn. This will allow for our current business shareholders to keep in touch with new information and innovation of
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