525 Denny1 (4)

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DeVry University, Keller Graduate School of Management *

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525

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Marketing

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Feb 20, 2024

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docx

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Uploaded by dennygarcia618

1 Video Analysis - Robotic s Robotics Denny Garcia DeVry University of New York MKTG 525 October 27, 2023 Dennygarcia618@gmail.com Denny, your Cover Page, Abstract Page, and Reference Pages are almost in correct APA7 format. Have you downloaded the "APA Format Guidelines (APA7)” that is found in FILES to capitalize on this document, which shows you exactly how each page should appear, including EXACT double-spacing throughout your paper, 1" margins all around, page number on ALL pages , Keywords as part of the Abstract Page, half-inch hanging indents on the second and subsequent lines for each references, same font and font size all the way through the entire paper, etc.? SOME of these APA format items are missing from your Week ONE assignment, and I want you to do well and gain ALL points for your APA format for your upcoming assignments. Yes, APA format is persnickety!

2 Abstracts: As we all know the healthcare system has always been influenced by new technological developments and innovations. This makes it quicker to apply and try innovative technology in the industry. In the past years, telehealth has been the new way of diagnosis and communication in the healthcare system. We must admit Covid-19 has changed the way everyone has operated their business. We made many realizations during this pandemic. Telehealth made it easy to obtain ?? connect?? patients , and doctor s , even while geographically separated. This new way made it much simpler to discuss cases via any device the patient prefer. ( Barenboim, H., Damitz, B., Brusky, L., & Franco, Z. 2023). The new service that I will be introducing will fall under the same umbrella of telehealth. During the pandemic, it was proven that pharmacies were overwhelmed with traffic and overloaded with work. Having a machine that could have the ability to refill medication and prescriptions will reduce the unnecessary waiting for the assistance of pharmacy personnel. This machine could be located like most ATMs are this will make it convenient for patients to obtain their medications at their convenient time. What are the customers that will benefit from this new service? Does this service have competition? What are some competitors?

ATM medication dispenser: The new service that I will discuss will be having an ATM robotic machine that will automatically fill your prescription at any time. These machines will be outside the pharmacy so patients will have the ability to use them at their convenience. The machines will have the technology to read and dispense emergency and regular medication. During the pandemic, one of the things that was regularly in operation was the pharmacies. This new service will help the pharmacies eliminate the long lines and the clients having to wait for a simple refill of any kind. What type of customers will benefit from this service? How will I advertise and promote this new service to the healthcare industry? Target customers and problem addressed: This new service will have endless customers. The main target customers will be emergency patients and patients who must refill their prescriptions. This will be very convenient and effective. Most of the time when you must go to the emergency you do not pick the time to get your prescription. Most of the tim e , you will have to wait until the next day because we do not have many pharmacies that are open 24 hours a day. If you must refill your medicatio n , you need to wait in long lines ; , this service will reduce the wait and even the direct contact with a pharmac y eutical . One problem that I always face with my refills is that I tend to wait until the last minute to request them. This has caused me to miss my medications at times for days . (Kissi, J., Annobil, C., Mensah, N. K., Owusu-Marfo, J., Osei, E., & Asmah, Z. W. 2023). I A a m always on the run and I honestly had to wait in line to get my medication. This new service will give me the opportunity to obtain my medication on my own time . ( Business Bliss Consultants FZE. November 2018).

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Marketing Plans are written by the author in THIRD Person. What I see above is a mixture of THIRD Person, SECOND Person ( you, your ), and FIRST Person ( I, we, us, our, my, e, mine ). Since our potential customers won’t read your marketing brief, you don’t want to write this as if they will see it. Competing companies: Overall, this service will not have a direct competitor. It will be an addition to an innovation in the pharmaceutical industry. This service will reduce the wait and having to deal with the processing of refills. This will allow the pharmacy to operate and focus on other things. Like restocking making sure they keep control of the medication and engaging with their patients. This new way of operating will add quality, security, and efficiency to the pharmacy industry. It will be much more convenient for customers to obtain their medications. Customers will have the ability to obtain their medication at any time of the day not having to wait in unnecessary lines at the pharmacy. The machine will keep track of the medication inventory as well. This will help control the medication. It will keep the medication in the database and the pharmacy will have a much better understanding of what is in their inventory. Which medications need to be ordered and what type of medications could be abused if any? Hi Denny, So that I might return these today (Friday), I won't provide specific writing edit recommendations. Rather, I will highlight where errors in punctuation, grammar, or misspellings exist on the first two pages, including the Abstract Page. Your paper is being returned to you on Friday morning due to an unexpected illness that threw off my schedule for returning this. In addition, I have indicated where APA7 format is lacking or is correct on your Cover Page, Abstract Page, and Reference Page. 10% of your paper is predicated on good graduate writing and 10% of your paper's evaluation is based on your demonstration of correct APA7

format, including exact double-spacing throughout your paper. For this Week ONE assignment, this will be a "teaching moment" and no points will be subtracted for incorrect APA7 format; however, the Week TWO assignment will be subject to an evaluation for demonstrated correct APA7 format. Two documents in FILES -- "APA Format Guidelines (APA7)" and "DeVry Writing Tips for Success" -- are available to all class members and provide examples where my feedback to you in this paper suggest opportunity is presenting itself. Please capitalize on your instructor’s investment in YOU via his comments/highlights, as 20% of future papers will evaluate your graduate-level writing and correct APA format utilization. Each of the following paragraphs is an instructor perspective for each of the three topics that you were asked to discuss... the product/service offering, the target market, and the competition. Insofar as your product/service, you were asked to come up with a NEW product or service for your course project. The concept is nice, but not acceptable. First of all, there is considerable risk that the incorrect medication would be dispensed to fill the prescription. Secondly, how would an ATM-like pharmacy know that the prescription is valid if it is new? Oxycontin prescriptions could be forged. Thirdly, the number of pr escription product this ATM would need to hold would be considerable. Have you looked at the shelves in a retail pharmacy? Your ATM-pharmacy would be quite large, unlike a bank AT M. Then... you have your regulatory concerns. Call me and let’s discuss an alternative. 603-593-5212 in New Hampshire. Secondly, target consumers are identified by the geography in which they live, their demographics (age, gender, income, education or other appropriate segmentations), psychographics (their values, attitudes, and lifestyles). These are the key segmentation variables. It is important to identify these insofar as a clearly stated target market description, as were we to use traditional advertising vehicles (TV, radio, magazines, newspaper, and outdoor advertising), the marketer will want to select those media that clearly attract and reach those targeted markets. You did not describe your targer market of the geography in which the target market is found. An example of a target market might be described as : Married women, ages 25-49, with two or more years of college, household income of $70K, who live in the Atlanta area, including the counties of DeKalb, Cobb, Fulton, and Clayton. Thirdly, products/services almost always face competition. IF a new product is introduced that is unlike anything else on the market... and it is successful... it won't be long before the competition is out there challenging you for market share. Yet, what you have proposed – as nice as a concept that it is – would be difficult to implement.

Reading your responses, I looked to see how your responses demonstrated application of our authors' perspectives and your application of knowledge that you gained. Your evaluation, based on 70 points, is as follows (below). Remember that you received full credit for your APA7 format for THIS paper, Denny, but future papers will be evaluated on correct APA7 format. Please capitalize on the feedback I provided, where appropriate. Thanks! bob EVALUATION Content (80%): 45/56 Points APA7 Format (10%): 7.0 / 7.0 Points (Full credit for THIS paper) Graduate-level writing (10%): 6 .0 / 7.0 Points Overall EVALUATION: 58 /70 Points References:

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Barenboim, H., Damitz, B., Brusky, L., & Franco, Z. (2023). How telehealth can work best for our patients. Journal of Family Practice , 72 (5), 210–214. https://doi- org.devry.idm.oclc.org/10.12788/jfp.0603 . Business Bliss Consultants FZE. (November 2018). Telemedicine And Remote Patient Monitoring Health and Social Care Essay. Retrieved from https://nursinganswers.net/essays/telemedicine-and-remote-patient-monitoring-health- and-social-care-essay.php?vref=1 . Kissi, J., Annobil, C., Mensah, N. K., Owusu-Marfo, J., Osei, E., & Asmah, Z. W. (2023). Telehealth services for global emergencies: implications for COVID-19: a scoping review based on current evidence. BMC Health Services Research , 23 (1), 1–11. https://doi- org.devry.idm.oclc.org/10.1186/s12913-023-09584-4

525 Denny1 (4)

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