2-2 Market Exercise

docx

School

Southern New Hampshire University *

*We aren’t endorsed by this school

Course

IHP-510

Subject

Marketing

Date

Feb 20, 2024

Type

docx

Pages

Uploaded by ChefCatMaster1008

2-2 Marketing Exercise: Whose Vision Is It? Bernadette Wooten Southern New Hampshire University IHP 501 - Marketing Com Strat Outreach Dr. Cheryl Avant December 17, 2023

How an organization is perceived publicly is why it is important to ensure the mission, vision, and values of an organization are well aligned with a marketing strategy. According to Cellucci, et al. (2014), continual change and rising competition are two underlying conditions any organization will experience in healthcare. Understanding the needs or wants of the patients is a large part of market research for healthcare. It is imperative for an organization to be transparent with its values to realize its mission and fulfill its vision according to Cellucci, et al. (2014). To be successful in achieving an organization’s mission and vision, some behavioral norms, suggested by The Teal Trust, should be followed. Mission, Vision, and Values The first of the behavioral norms suggested in The Teal Trust is to be clear in communication of the organization’s values. This is to help everyone within and outside of the organization know what the organization stands for. As new employees are hired into the organization, the onboarding needs to include the values of the organization, and this is the second behavioral norm. Cellucci, et al. (2014) also notes that this can be started during the selection process. The third behavioral norm in the Teal Trust is values should be revisited since the healthcare landscape is constantly changing to ensure the organization is still striving to achieve its mission and fulfill its vision. Refreshing the organization’s values also shows the patients as well as employees the importance of continual forward progress and dedication to achieving its mission. The fourth norm really focuses on ensuring the organization is holding the employees accountable for behaviors which do not align with the organization’s mission, vision, and values. The last behavioral norm is likely the most important when looking to see that the organization is moving in the right direction. Soliciting feedback from both people within and outside of the organization can ensure that the values are what the organization thinks they are.

Marketing Strategies In order to develop a market strategy, the organization needs to decide who the marketing needs to target. According to Berkowitz (2022), a common strategy for healthcare organizations is mass marketing. However, the downfall to this there are likely other groups who offer the same services that do more specific marketing. For ABC pediatric group, there is so much competition in the Chicago market and the organization needs to change the current market strategy to help increase the profit margin without having a negative impact on the mission, vision, and values of the group. As women tend to be the ones responsible for making medical decisions, it would benefit the group to focus the marketing strategies on women of childbearing ages. This could be accomplished through social media platforms, utilization of search engines and well as word of mouth. For ABC group to be successful in increasing the group’s profit margin, the mission, vision, and values should be in the forefront of the group’s minds during marketing. Cellucci, et al. (2014) says if one can successfully define the mission, the performance of working to achieve that mission will bring in the financial return. As long as the ABC pediatric group stays true to the mission, vision, and values that have been established, the group will be successful in increasing the margin of profit with a good marketing strategy.

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

References Berkowitz, E. (2022). Essentials of health care marketing. (5 th ed.) Jones & Bartlett Learning. Cellucci, L., Wiggins, C., & Farnsworth, T. (2014). Healthcare Marketing A Case Study Approach . Health Administration Press.

Related Documents

Jayden-Consulting Report Positioning Assignment.docx

525 Denny1 (4).docx

525 Denny THIRD (1).docx

525 Denny SECOND (2).docx

525 Denny FINAL.docx

Week 1 DNA_Fruit.docx

Marketing Milestone 2 week 5.docx

answer_2(10).docx

Team Assignments - 001.docx

Pillsbury - Assignment Work.docx

Chapters 12-13docx.docx

04. discussion week 4.docx

Recommended textbooks for you

Marketing

ISBN:9780357033791

Author:Pride, William M

Publisher:South Western Educational Publishing

MARKETING 2018

Marketing

ISBN:9780357033753

Author:Pride

Publisher:CENGAGE L

Foundations of Business (MindTap Course List)

Marketing

ISBN:9781337386920

Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:Cengage Learning

Foundations of Business - Standalone book (MindTa...

Marketing

ISBN:9781285193946

Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:Cengage Learning

SEE MORE TEXTBOOKS

Recommended textbooks for you

Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
MARKETING 2018
Marketing
ISBN:9780357033753
Author:Pride
Publisher:CENGAGE L
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning