Jayden-Consulting Report Positioning Assignment

docx

School

Indiana University, Bloomington *

*We aren’t endorsed by this school

Course

M513

Subject

Marketing

Date

Feb 20, 2024

Type

docx

Pages

Uploaded by ElderCrocodile987

Consulting Report #2 – Positioning Assignment (30 points) Name: Jayden Leatherman Instructions : Refer back to the persona that you created for the Consulting Report #1 assignment. Based on the brand you chose for that assignment, please create a brand perceptual map for this company and the persona it is targeting. A. As we discussed in class, when you create a brand perceptual map, you need to be sure that you are selecting dimensions that... 1. are very important to your target market (i.e., to your persona). 2. reflect positive attributes/characteristics that your brand already possesses and that make it special in the mind of the target market/persona. 3. effectively position your company as unique, different, and/or special versus your competition. 4. are independent (i.e., not highly correlated with one another). List your dimensions here - Vertical dimension: Innovation - Horizontal dimension: Quality B. Now, in the space below, please write a few sentences about your dimensions, explaining why they are an excellent choice for this brand and this persona. I chose innovation as my vertical dimension for many reasons. One reason I chose innovation as a dimension is because innovation is so important to Apple’s target market. Another reason I chose it as a dimension is because innovation is something that makes their company unique or different from their competition. I also chose quality as my horizontal dimension for many different reasons. One reason is because quality is another important factor for Apple’s target market. Another reason is because quality is something Apple focuses on heavy and is another thing they use to differentiate themselves from the competition. C. Next, please create your own brand perceptual map for this brand – persona combination. Make sure that you clearly label your dimensions and make sure that your brand and 6-8 other brands are clearly shown in your perceptual map. Ideally, you will have brand examples for each one of your four quadrants. Note : You can do this as a table

within Word if you’d like or if it’s easier, you can draw this freehand, take a picture of your graphic, and cut and paste the image. No matter how you choose to create the graphic, please insert It in the space below. Insert your graphic on the next page:

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

Related Documents

Module 2 Marketing Plan Template.docx

Module 3 Marketing Plan Template.docx

Cost Accounting.docx

marketing stimulation practice.docx

JRM1 Task2.docx

BM350 EXAM 4 & 5.docx

525 Denny1 (4).docx

525 Denny THIRD (1).docx

525 Denny SECOND (2).docx

525 Denny FINAL.docx

Week 1 DNA_Fruit.docx

2-2 Market Exercise.docx

Recommended textbooks for you

Management, Loose-Leaf Version

Management

ISBN:9781305969308

Author:Richard L. Daft

Publisher:South-Western College Pub

MARKETING 2018

Marketing

ISBN:9780357033753

Author:Pride

Publisher:CENGAGE L

Marketing

ISBN:9780357033791

Author:Pride, William M

Publisher:South Western Educational Publishing

Foundations of Business (MindTap Course List)

Marketing

ISBN:9781337386920

Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:Cengage Learning

Foundations of Business - Standalone book (MindTa...

Marketing

ISBN:9781285193946

Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:Cengage Learning

SEE MORE TEXTBOOKS

Recommended textbooks for you

Management, Loose-Leaf Version
Management
ISBN:9781305969308
Author:Richard L. Daft
Publisher:South-Western College Pub
MARKETING 2018
Marketing
ISBN:9780357033753
Author:Pride
Publisher:CENGAGE L
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning