MARS1010: ASSIGNMENT 3

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University of Toledo *

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1010

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Marketing

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Feb 20, 2024

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ETHICAL DILEMMA No, I would not take one of the light bulbs from my competitor. As a way to still get a chance to get the “bonus”, I could ask the manufacturer questions about their lat- est products and the benefit. But, I do think that the fact that the company would imply a bonus for stealing makes me rethink the company’s attitude. It is not ethi- cal. WSJ RESPONSES 1) The addition of Whole Foods allows for customers to use Amazon Prime to de- liver groceries, making it more convenient to purchase. Also, Amazon allows Whole Foods’ high quality, natural and organic food to be more affordable. 2) Economic environment: The economic factors are the changes in income are im- proving. But there is still a high demand for goods, causing inflation. Technical environment: by pairing with Amazon, this allows Whole Foods to be more accessible through Prime Now online purchasing and getting groceries delivered or or picked up. Legal environment: Whole Foods must address legal factors through agricultural regulations and monitoring and labor laws. Social environment: Whole Foods has a certain “health” look to them, influencing their demographic to become more organic and natural CASE QUESTIONS 1) No. The company has not adopted the marketing concept. Natures' Own does not engage itself in the use of marketing data for such purposes. The company is un- able to identify the needs of their consumers. With the marketing concept being aimed at pleasing buyers, Nature's own has failed greatly in this area as it does not offer value to customers through application of the "right" principle. 2) I think the main part of the environment that appears to be most challenging for the company is competition. Nature's Own has failed to prove itself worthier than its competitors on the market. For the company to survive this, it must learn how to fo- cus on the need for customers and find a way of distinguishing itself from the offer- ings of their rivals. 3) There are several strengths of Nature's Own branding strategies, one being their strategies have been able to ensure employee engagement. Another, there is im- proved customer loyalty for products due to their branding. MARS COM E XERCISE EXAMPLE ONE: 1) The target market would be car owners who are looking for gas 2) Product — BP clean, low-sulfur petroleum Price — not mentioned • Place — available over 40 US cities • Promotion — BP is attempting to reduce ozone pollution through their clean petroleum gas 3) The elements of social and natural environments is featured. It is influencing the culture and society by introducing new initiatives for a cleaner environment, available over 40 US cities. The social environment refers to the way companies and consumers respond to social experiments.

EXAMPLE TWO: 1) The target market would be coffee drinkers, or just all customers in Cincinnati, Ohio 2) Product — McDonald’s espresso Price — $4 • Place — McDonald’s • Promotion — The ad is just advertising to customers that the $4 you have lying around can buy you a cup of coffee from McDonald’s 3) The element of economic environment is featured. The company’s economic en- vironment can influence consumer buying habits and by advertising their coffee. EXAMPLE THREE: 1) The target market would be photographers, or anyone who uses batteries 2) Product — Duracell Price — not mentioned • Place — Not mentioned • Promotion — Duracell is promoting their rechargeable batteries 3) The element of technological environment is featured. The ad promotes these batteries that keep up with today’s technologies and will never be needed to tossed making an advance in technological environments. EXAMPLE FOUR: 1) The target market would be homeowners looking to find a paint color through the Home Depot Project Color App 2) Product — Home Depot Project Color App Price — not mentioned • Place — not mentioned • Promotion — To choose a color, test different lightings and see paint col- ors before buying 3) The element of technological environment environment is featured. They utilize a smartphone to use this app and includes a specific market, technological equipment and products.

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