MKT 229 Milestone One Worksheet: Company Growth and Analysis

MKT 229 Milestone One Worksheet Download this document to your computer and submit the completed worksheet for this milestone. Be aware that in the final project, these elements will be submitted in essay format , as outlined in the Final Project Guidelines and Rubric document (in the Assignment Guidelines and Rubrics section of the course). Section I, Part B: Company History, Background, and Positioning for Growth Respond to the following: 1. Describe the company’s history and background. This information can be found in the SNHU Pet Supply case study . Don’t forget to give your product a name! This section should be 3 to 5 sentences in length. 2. Discuss what areas the company has for growth. Section I, Part C: SWOT Analysis Complete each of the four sections below. Each section should contain 3 to 5 bullets. Remember that the strengths and weaknesses of the product are internal to the company. Opportunities and threats are external—opportunities that the company could take advantage of, or threats such as competition or regulations.

Section I, Part D: Target Market Analysis 1. Determine the target audience you would like to market to. Then give some context about the geographic area. 2. Based on the geographic area, discuss the demographic and psychographic characteristics of your prospective customers. 3. Describe the media consumption behaviors of the demographic sectors that you indicated. (The Pew Research Center is a great resource.) a. What social media sites do they use frequently?  Facebook  Instrgram  Snapchat  TicTok  Twitter  Fitbit b. What types of websites, blogs, and media do they use?  Pinterest  YouTube  Google c. What types of events (either live or virtual) and places would they typically gravitate toward?  Farmers Markets  Gyms or Yoga Studios  Healthfood or Supplement Stores  Festivals d. Where do your prospective customers like to shop?  Trader Joe’s  Whole Foods  Aldi  Sprouts  Local Farmers Markets  Super Supplements/GNC

e. What can your prospective customers afford, and what value do they expect at that price? With a median income in the Manchester, New Hampshire area of $66,929, it is safe to assume that most pet owners will be more willing to spend a higher dollar on healthier options for their fur babies. They recognize the offset results in spending slightly more on healthier food, treats and toys will result in spending less for sick pets later down the road. Reference: U.S. Census Bureau. (2023). Manchester, New Hampshire. Retrieved from: https://www.census.gov/quickfacts/fact/table/manchestercitynewhampshire/ PST045222

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MKT 229 Milestone One Worksheet (1)

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