SMART Goals for Your Marketing Campaign: Achieve Success Now!

MKT 229 Milestone Two Worksheet Section I, Part E: SMART Goals For this component of Section I (Background and Analysis), create three to five SMART goals for your marketing campaign. Remember that the acronym means specific, measurable, attainable, relevant, and timely. Each SMART goal should contain all of these elements in relation to your integrated marketing campaign. Also, be sure to consider how these goals build on information presented in your target market analysis and align to strategic plans. In the spaces provided below, describe each smart goal and then describe how the goal aligns to your target market analysis. 1. SMART Goal Description:  Increase revenue for food by 20% compared with the prior calendar year in current markets. Alignment to Target Market Analysis: 2. SMART Goal Description:  Increase pet supply revenue by 30% by the end of Q2 in 2024. Alignment to Target Market Analysis:

Introducing SNHU Pet Supply into two new markets will aide to increase sales of the SNHU Pet Supply food line. Additionally, general pet supply sales and the recent introduction of the revolutionary high tech pet toy, Motobee will also impact revenue. Targeting demographics that have a higher household income, and multiple pet households, will likely increase gross revenue of the company. 3. SMART Goal Description:  Increase online brand awareness and establish a presence in Boise, Idaho and Bozeman, Montana by the end of Q2 2024. Alignment to Target Market Analysis: Since the Covid 19 pandemic, real estate in Bozeman, Montana and Boise, Idaho have seen higher activity as people have relocated to these areas. The SNHU Pet Supply has not had a prior presence in these areas. Communicating a brand message to these target audiences will result in more online traffic thorough the SNHU Pet Supply website. Utilizing social media platforms will allow online revenue to increase, as the brand message is broadcasted swiftly to potential customers. Through electronic content marketing, pet owners across the nation will become aware of the product line available and online sales shall increase. Section II: Creative Strategy Statement and Creative Brief

1. Creative Strategy Statement: In the space below, write a one-sentence statement that conveys the overall message of your marketing campaign. Sync Motobee to your smartphone and experience enhanced quality time with your fur baby as the most advanced technology in the pet toy industry promotes endless activity, and healthy lifestyle for dogs and cats while facilitating hours of endless entertainment for both owner and pet. 2. Creative Brief: A creative brief highlights how the creative strategy statement will reach its audience and create marketing opportunities. The creative strategy brief should consist of guiding questions for your campaign. Refer to the Indeed article from the resource section for information on what a brief should look like. In the spaces provided below, answer the given questions. Then add and answer two or three of your own questions according to your target market information and the creative strategy statement that you wrote. • Who is our audience? • • • What idea can we convey to the audience?

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

Motobee is the solution that offers the most advanced technological advancement, allowing synching and control abilities to all smart devices, which brings a dimension of innovative capabilities along with user simplicity across all devices for pet technology in an interactive atmosphere for pets and their owners. • Why should customers believe what we are saying? Using various social media platforms, we can provide a one-time discount coupon that will allow new customers in the Bozeman, Montana, and Boise, Idaho regions to try Motobee at a discounted risk. SNHU Pet Supply products, including the new Motobee toy, have not previously been exposed to these locations. Expanding to these customers will ensure the opportunity to harness the prior positive customer reviews posted for all to see in various markets across the nation. But focusing on the Idaho and Montana locations, customers will be able to read the review and hopefully connect with the inspirational messages conveying the quality products and ethical company we have been and strive to be. • Are there any creative guidelines? Warning labels with accurate content is necessary on all packaging. These labels need to include parameters such as any restrictions for pets of certain weight restrictions, age, or health challenges. This will protect the pets, SNHU Pet Supply, and comfort the pet owners that we care about the health and well-being of all animals. Clear and well-written, step-by-step instructions are also necessary. This will include any best practices, tips, or advice for operating the Motobee or other products needing additional explanation. Disclosing any warnings or risks associated with the products is helpful to pet owners and reduces the risk to the company should the product be used in a manner that is not intended or has not been tested. Because

we market for canine and feline breeds, including this in all marketing content is essential to expand our customer base.

MKT 229 Milestone Two Worksheet

Related Documents