2
BMK 201
ASSIGNMENT 3
How to Access IBISWorld Database and
Sample IBISWorld Brief Industry Assignment Report How To Access IBISWorld Database
1.
Click on Library Resources in the left navigation column or just go to Gateway’s website www.gatewayct.edu
and click on
the Library link on the top menu. When you access it through the Library Resources link on Blackboard, you are already logged into Gateway; however, if you use the Gateway site and then click on Library, you will have to log in with your student ID and password. 2.
Click on Database.
3.
Scroll to IBISWorld. 4.
There are hundreds of reports on industry areas in IBISWorld. Some are 40-pages long. To search for reports:
a) Type in a topic, such as I have done in the sample below, “Coffee” and there are numerous reports available. I chose Coffee and Snack Shops in the US. b) You may also just type in your NAICS code. For coffee and snacks it is 72215. To find a NAICS code, go to the U.S. Census Bureau website and “Find a Code” on the top menu line. Then enter the type of business.
c) To find the general lists of all reports, click on Industry Research on the top menu and you will find over 700 reports. In each of the categories, scroll down to see the full list. 5.
The IBISWorld report on coffee and snack shops in US date is April 2021 and the author/analyst is Ti Lee
6.
Click on the various tabs to find the information asked for below. In some reports, the information is direct; however, depending on the report, sometimes the information will be in a few different areas on the report. If you can’t find the information, email me and I’ll help. Become familiar with all the information this database offers. IBISWorld is extremely valuable for research for other courses you might need industry research for. 7.
Using the IBISWorld Database available through Gateway Library, answer the questions for an industry of your choice
Sample Assignment Report
Here is a sample of what your assignment posting should look like. I’ve included the tabs I used in blue, but you don’t have to in your report. There is no need to include a citation, since all information is coming from IBISWorld. Some of the reports will have the information under different tabs, so you will have to search for it. 1.
Coffee and Snack Shops in the U.S. IBISWorld Report: 72221b Date April 2021 Author/Analyst: Thi Lee (This information was found under the “About this Industry” tab.) 2.
NAICS number
72215 (This information is from www.census.gov
) 3.
Industry Definition:
. This industry comprises operators that prepare or serve specialty snacks and nonalchololic beverages including ice cream, frozen yogurt, cookies, doughnuts, bagels, coffee, juices, smoothies and sodas. Purchases may be consumed on-sire, taken to go or delivered. (This information was found under the “About” tab.)
4.
Annual Revenue:
$ 45.7 bn
Annual Growth 2016-2021 1.9%: Annual Growth 2021-2026 1.9% (This information was found under the “Industry at a Glance” tab.) 5.
Industry Outlook: Growth or Decline? Growth,
Why
?
Over the five years to 2026, the Coffee and Snack Shops industry is forecast to recover from the turmoil of 2020. This recovery is forecast to happen early in the five-year period, enabling a return to stability. Nonetheless, the industry landscape may remain changed as it will take time to reopen businesses that were forced to shut down permanently at the end of the previous period.
(This information was found under the “Industry at a Glance” tab.) 6.
Products and Services Segmentations
. Total $45.7bn. How is this segmented?
25.5% beverages consumed in-
store; 20.0% Food consumed in-store; 13.4% Food taken to-go; 15.4 % Beverages taken to-go. 6.9% Food
